Want to increase conversions on your website? We’ve got one word for you: personalization. Giving visitors content customized to their interests, demographics and behavior will help you to turn first-time visitors into customers—and customers into loyal brand advocates.
The holidays are here, and the shopping season is well underway! These are crucial times for digital marketers as they manage campaigns during popular shopping occasions such as Black Friday, Cyber Monday, and the last minute rush before the end of the year. And with the rise of programmatic, there are new opportunities to make this more efficient. However, some marketers are still faced with a lack of data transparency, making it hard for them to know whether they’re spending their budgets on reaching the right audiences.
We’re excited to announce new customization options for AddThis Audience Targeting rules to help drive more results for your website. What does this mean? It means you have more control over the look and feel of the rules you create, whether you’re trying to better align them with your website’s branding, or you’re just looking for a little more creative flexibility.
Creating compelling, thought-leadership style content, especially in the form of guest-contributed posts, is a crucial strategy for many marketers when it comes to gaining exposure to new audiences and driving inbound leads. However, it’s only one part of the equation.
Having a presence on LinkedIn is more important for your business than ever. Not only is it the world’s largest professional social network, but new members currently sign up at a rate of more than two per second. Having a company page on LinkedIn gives you tremendous growth opportunities, including:
With the holidays right around the corner, it’s an important time for nonprofit fundraising. In fact, Charity Navigator reported that on average charities receive 41% of their annual contributions from individuals during the last few weeks of the year. So, how can nonprofits optimize their year-end campaigns and raise more money?
Even if you don’t watch The Walking Dead, American Horror Story or Scream Queens, you’ve probably seen comments or reactions in your social media feed at some point. The Walking Dead has a very active group of followers online (3.8 million Twitter followers) who respond to the show across numerous social sites. They are encouraged to react to what’s happening in the series. In fact, their followers are so passionate that they helped spawn the popular talk-show follow up, Talking Dead, where they, you guessed it, talk about The Walking Dead. Fans of the show can engage by using hashtags and commenting during a live episode.
Most marketers spend a lot of time focused on how to attract the right visitors to their site. But what happens to that traffic once it arrives? A recent study found that for every $92 in paid marketing, only $1 is spent on capturing those visitors once they arrive on site. As a result, it’s no surprise many marketers see high bounce rates and have trouble meeting their conversion goals.
Last Thursday, we held our second hackathon of the year. Employees gathered at the AddThis HQ in Virginia for 24-hours of hacking fun. From conference room construction to manipulating web browsers with music, there were tons of impressive projects, many of which were completed by Friday morning. Here’s a look at some of the action!
Virginia Tech, like most institutions for higher education, relies on alumni communications to keep alumni informed about campus news and support annual fundraising efforts. Without up-to-date contact information, however, the university is challenged to reach its annual goals. This is why Juliet Crichton, Digital Editor and Webmaster for Virginia Tech University Relations’ Marketing and Publications, has been focused on figuring out how to encourage alumni to update their Alumni Association profiles.