Unlike last year when the Superdome in New Orleans lost power in the 3rd quarter, this year the power outage at the Super Bowl was the Denver Broncos offense. Despite the lack of excitement in the game activity in social media was burning up.
On Sunday, we’ll all gather around our TVs, phones and tablets to watch the Super Bowl XLVIII. Whether you are watching as a diehard Seahawks or Broncos fan, or just tuning in for Bruno Mars and the commercials, the day captures the majority of Americans attention as almost any national holiday.
We have lots of traditions this time of year, and one of the most popular traditions we have is to take a look back at the year in social sharing. Even though 2013 lacked an Olympics or Presidential election we still saw social activity increase 32% across the web across our 14M websites and 1.5B unique users. We have seen the networks people share to change and the ways people share change over the years, but one thing is constant, our love of generating an infographic on the year’s top sharing trends.
Two years ago, Google started encrypting searches for signed-in users, and many speculated at the time that Google would eventually encrypt 100% of searches even for those not signed-in. That prediction came true as Google announced it would encrypt all keyword searches for all users starting this week.
Last year we took a look at how people were preparing for Mother’s Day, and this year we thought we’d bring you a new take on the holiday.
We analyzed the difference between the types of people who bought Mom a gift a couple of weeks ago, versus people who still haven’t bought anything for her yet. This information’s based on shoppers looking for Mother’s Day gifts online in the past few weeks!
The 2013 Academy Awards will be remembered for Jennifer Lawrence, the number of men with beards, Life of Pi, the relative brevity of the show (3 hours and 35 minutes, well short of the 2002 record of 4 hours of 23 minutes), and Seth MacFarlane’s relatively benign monologue and hosting. Continue →
Now that the victory parade has wrapped up, it’s time to recap this year’s Super Bowl. This year’s game definitely will be remembered for the power outage, the big lead the Ravens built, the great comeback that fell just short for the 49ers and, of course, the ads.
It is that time again for America’s favorite sporting event, the Super Bowl. The ads, the halftime show, and of course the game all come together for a 4+ hour event that is celebrated with friends, family and food.
As we did last year we took a look at our data to see which brands are getting the most pre-game buzz and to see if the same data can help determine who is going to win the game. Continue →
Hard to believe it’s that time again but we took our annual look back at the year in sharing. Check out the Social Sharing Trends of 2012 below for a look at top social moments of the year and how social services and networks fared. Now on more than 14 million domains, this data is based on the open web’s largest source of behavioral data. We hope you had a great 2012, and wish you an even better 2013.
After 2.5 years and over $2B spent by both candidates, we have arrived at election day. Pundits from both sides are predicting comfortable victories, but what does the data say?
If online behavior is any indication, neither candidate should feel all that comfortable and the margin of victory will be close. Check out the infographic we put together based on AddThis network data since the conventions ended.
Stay tuned as we’ll wrap up the election coverage tomorrow and see how close our data matches the results. Most importantly, if you are a US Citizen exercise your right to go vote today!