Last year we took a look at how people were preparing for Mother’s Day, and this year we thought we’d bring you a new take on the holiday.
We analyzed the difference between the types of people who bought Mom a gift a couple of weeks ago, versus people who still haven’t bought anything for her yet. This information’s based on shoppers looking for Mother’s Day gifts online in the past few weeks!
The 2013 Academy Awards will be remembered for Jennifer Lawrence, the number of men with beards, Life of Pi, the relative brevity of the show (3 hours and 35 minutes, well short of the 2002 record of 4 hours of 23 minutes), and Seth MacFarlane’s relatively benign monologue and hosting. Continue →
Now that the victory parade has wrapped up, it’s time to recap this year’s Super Bowl. This year’s game definitely will be remembered for the power outage, the big lead the Ravens built, the great comeback that fell just short for the 49ers and, of course, the ads.
It is that time again for America’s favorite sporting event, the Super Bowl. The ads, the halftime show, and of course the game all come together for a 4+ hour event that is celebrated with friends, family and food.
As we did last year we took a look at our data to see which brands are getting the most pre-game buzz and to see if the same data can help determine who is going to win the game. Continue →
2012 was the most socially active year ever on the Internet. We had the most social Olympics ever, the most social Election ever and overall sharing increased 23% from 2011.
Hard to believe it’s that time again but we took our annual look back at the year in sharing. Check out the Social Sharing Trends of 2012 below for a look at top social moments of the year and how social services and networks fared. Now on more than 14 million domains, this data is based on the open web’s largest source of behavioral data. We hope you had a great 2012, and wish you an even better 2013.
After 2.5 years and over $2B spent by both candidates, we have arrived at election day. Pundits from both sides are predicting comfortable victories, but what does the data say?
If online behavior is any indication, neither candidate should feel all that comfortable and the margin of victory will be close. Check out the infographic we put together based on AddThis network data since the conventions ended.
Stay tuned as we’ll wrap up the election coverage tomorrow and see how close our data matches the results. Most importantly, if you are a US Citizen exercise your right to go vote today!
Last night’s Presidential debate put a keystone into the political debate season. The third and final showdown lacked the fireworks of previous debates, but continued election season’s dramatic presence on the social web. Check out our data from the AddThis network on the major moments and trends from our analysis of social mentions during the debate. Social mentions are a measure of online sharing, social referrals and searches related to specific content.
Social Analysis
Social activity during the first debates took place on Twitter exclusively. By the last debate Facebook was the dominant social network. For Barack Obama related content, Reddit shot up to the 3rd spot for most popular social network.
Top Social Moments
The top social moments of the evening took place in the post-debate recap related to China and Iran.
The most shared moment related to Barack Obama’s came at 9:56PM ET right after he talked about the unprecedented cooperation with Israel on deterring Iran from getting a nuclear weapon. Romney’s top moment came at 10:24PM ET as the debate wrapped up and he hammered home how the country can’t afford 4 more years of high unemployment and increasing debt.
And the winner for most online social mentions is…
While the map looks very red, Obama edged out Romney social mentions by 1.5%. Obama continues to dominate the conversation in Ohio, Wisconsin, New Hampshire and Iowa, all swing states.
Just because debate season is over doesn’t mean we’ll stop our data analysis. Check back over the next two weeks to learn more about how the election is playing out in social media and social interest.
Less than 3 weeks until we go to the polls and the path to victory is still very unclear. Did the debate last night help one candidate separate themselves? Unlike the first presidential debate which, outside of Big Bird, did not produce many memorable moments, the town hall debate definitely hit some great marks.
Social Analysis
Unlike the 1st two debates, where Twitter crushed all other social services, this debate provided more of an opportunity for other services to jump in for sharing. Why? Well, the top content shared about the debate came in the post-debate spin on whether or not President Obama called what happened in Libya an act of terror. We have seen consistently during the first 3 debates that content about fact checking, Facebook is the preferred way to share those articles. The top article was from Commentary Magazine.
Top Social Moment(s)
No question that the top social moment for the debate was the exchange on Libya at 10:22PM where moderator Candy Crowley even corrected Mitt Romney on quoting Barack Obama. Many people might think that the “Binders of Women” comment Mitt Romney said would be the top moment, but the buzz from this moment was actually small initially and grew steadily during the rest of the debate.
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Coal, Lilly Ledbetter, Memes
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The top issues of the debate last night that did not include a binder or Big Bird dealt with energy issues and women’s right to fair pay and whether or not the candidates were telling the truth.
Though the most lasting moment of the night may be the mentions of the word “binder.”
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And the winner is …
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Last night at Centre College in Danville, KY Vice President Joe Biden faced off against Congressman Paul Ryan in the latest round of debates. While last week’s 1st Presidential debate showed a clear winner both in opinions as well as the data, this debate was much closer. Let’s jump into the data.
Social Analysis
There was a great divide last night not just in substance between the candidates but also which social networks drove referrals for each candidate. If you were reading content about Paul Ryan during the 95 minutes the debate it most likely was found on Facebook.
However, if you were reading content about Joe Biden, then it was probably because you found that content on Twitter.
Top Social Moment
There was a tie for top social moment last night. The first top moment was at 9:35P Eastern when Joe Biden pointed out that Paul Ryan sent letters requesting stimulus money and the second moment was at 9:56P Eastern when the candidates had an exchange about Jack Kennedy.
Style vs. Substance Social Mentions
Each candidate had high points and low points last night. The top words associated with Paul Ryan last night were the letters he sent to President Obama requesting stimulus money for his district.
Biden’s buzz was around his laughing reaction to Ryan’s answers, but it was not just about Biden’s debating style. Biden generated a lot of buzz with his comments on Jack Kennedy.
And the winner is …
The map is very balanced with Biden leading in mentions in the metropolitan areas while Paul Ryan took the lead in mentions in rural, midwest and southern states.
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It’s also worth mentioning the breakout star of the night … Martha Raddatz, the debate moderator! Unlike poor Jim Lehrer, who was (and still is) the punchline of jokes after his Presidential debate performance, Raddatz had a largely positive reception. In fact, our data shows that Martha had the highest social spike of the night, beating out both Biden and Ryan:
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Less than 4 weeks to go until decision time. Get the latest social stats from our special coverage section Election 2012. We’ll see you next Tuesday for the second Presidential debate.
We are less than a month away from Election Day in the US, and everyone is trying to predict the outcome using a variety of data points. We joined in on the fun by launching our Election 2012 page as a place to highlight our social data and give insights into how the election is playing out.
Well, AddThis publisher, 7-11, has a very fun and unique data point of their own that they are tracking nationwide. If you go into a 7-11 and buy a cup of coffee you are presented with a choice of a Barack Obama cup or a Mitt Romney cup. Results are tabulated and presented on a map. Currently Obama leads Romney 60% to 40%. (What about regular vs. decaf?)
You also can check out results in your state or certain cities.
How does that stack up to our data? Check out the latest social mentions map below, displaying by county the intensity of mentions for each candidate (Romney red and Obama blue). It is worth noting that this data is not taking sentiment into effect so it’s possible Alaska is just really upset about the whole PBS thing … 
Stay tuned for the VP debate recap on Friday morning. Missed the Presidential debate last week? We’ve got the data rundown here.
You can also follow us on Twitter for more fun data facts!