All posts by Jim Lane

I'm Vice President of User Experience for AddThis.

The Value of a Follower for Your Site

addthis-value-follower

Just how valuable are followers to your content strategy? We did some research to look at different kinds of engagement behaviors—such as scrolling, clicking, and sharing—and how they correlate to increasing followers and conversions. We also looked for a connection between where a visitor came from (for instance, a search or social “click” referral) or what device they used. Followers proved to be of tremendous value for websites. Continue reading