All posts by Jim Lane

I'm Vice President of User Experience for AddThis.

Implementing Process Frameworks Like Lean UX in Your Organization

Last week we kicked off our 2015 NoVA UX meetup calendar at AddThis HQ with a visit from author and Lean UX specialist Jeff Gothelf. On the evening before his full-day DC Lean UX workshop, Jeff shared a talk titled, “Purity vs Pragmatism,” in which he passed along his experience with helping organizations implement frameworks such as Agile development and Lean UX. Continue reading

The Value of a Follower for Your Site

addthis-value-follower

Just how valuable are followers to your content strategy? We did some research to look at different kinds of engagement behaviors—such as scrolling, clicking, and sharing—and how they correlate to increasing followers and conversions. We also looked for a connection between where a visitor came from (for instance, a search or social “click” referral) or what device they used. Followers proved to be of tremendous value for websites. Continue reading