Blog

All posts by Jim Merino

Mobile Works Nights and Weekends

People spend an increasing portion of their time online, so it’s not surprising that their daily rhythms (i.e. work schedule, commute, etc) are reflected in their online activity.

Our presence on 14 million websites worldwide gives us a unique perspective on this behavior, and the opportunity to use data science to help our publishers understand their users. Here’s an example comparing mobile vs. desktop users by hour over a typical week.


Continue reading