As you may know, we’ve been working hard to leverage data from AddThis to enable advertisers and publishers, like you, to create better and more personalized experiences to acquire and retain users. For instance, our Audience Platform enables brands to power interest-based ads to users. Though we all believe personalization is the future, we also have a responsibility to balance a users desire for a more personal experience with their right to privacy.
Today at Clearspring, we have announced the first in a series of efforts to push forward on providing users with more notice and choice. First, we’re proud to announce that AddThis is now a member of the Network Advertising Initiative (NAI). Second, we’ve enabled the Evidon Platform as an option within all online ads powered by data that we’ve collected through AddThis.
Being a member of the NAI means following strict privacy best practices, as well as becoming part of their universal opt-out tool. This tool enables users to easily opt-out from data collection from one, or more NAI members using simple point and click tools.
The Evidon platform further enables notice and choice. Users will now see a button within online ads that indicates the ad is powered by interest-based data. If the user wants to learn more about interest-based ads, or opt-out, they can simply click on that button and easily learn more or opt-out of data collection.
We’re really excited about participating in this ecosystem. Stay tuned. We’ll be continuing to roll out new features and controls to give end users the maximum amount of notice and choice about what’s happening with their data and privacy online.