Today, UX designers have an impossible task. Create an online experience that directs a visitor to whatever their goal is, on a website that has a lot of different potential audiences with competing interests. Think about it from a visitor’s perspective. This is pretty rough. If you only fall into one or two of a website’s 3 or 4 different audiences, you’re always being forced to endure a lot of content that’s not relevant to what you’re looking for. Because of this, visitors often don’t find what they’re looking for and will bounce off your website.