All posts by Justin Thorp

Don’t Bury the Lead When You Write! [Content Strategy]

addthis-inverted-pyramid-blogging-writing

One of the biggest things you can do to improve how you write on the Web is to not bury the lead. Don’t force people to read two or three paragraphs in to understand what your point is. Instead, put the point of your post right up at the top. In journalism school, they teach new journalists this as a concept called the “Inverted” or “Upside Down Pyramid,” a good guideline to show you the best way to write for the Web. Continue reading

AddThis Analytics Performance

The AddThis Network has grown tremendously over time. Although we have been working hard to expand our infrastructure to accommodate this growth, some of our customers are experiencing delays when trying to view their analytics reports.

We will be rolling our additional capacity to address this problem, and appreciate your patience as we expand AddThis to be better than ever. As always, if you have any questions please don’t hesitate to contact us.

The AddThis Team

Clearspring Named 2011 AlwaysOn Global 250 Top Private Company

(Also posted on the Clearspring blog.)

Today, I’m honored to announce that Clearspring has been named as a 2011 AlwaysOn Global 250 Top Private Company.

The winning companies represent leaders in on-demand computing, digital media and entertainment, and greentech, and were selected because of their innovation and leadership.   We’re flattered to be included with so many great companies.

Thanks to AlwaysOn for this award and for recognizing us throughout the years.  Here are some of the other AlwaysOn awards that we’ve won leading up to this one:

It’s been a busy first half of the year. Stay tuned for more exciting announcements & innovations. We’re working on some really cool stuff. :)

Heads Up Publishers, UK Changing Policies Around Cookies

New rules governing the use of website “cookies” were issued by the United Kingdom Information Commissioner’s Office (ICO), effective May 26, 2011. These new rules require web publishers to enable users to “opt-in” to the use of cookies for purposes such as tracking, etc.  There is a 12 month transition period (ending May 26, 2012) for companies to meet the new requirements.  During that period, companies have to take steps to comply with this new regulation although complete compliance is not required before May 26, 2012.

The new UK rules apply to all websites hosted in Europe and websites hosted elsewhere if they target UK residents.  U.S. websites that market their sites to UK residents or that have a large number of UK users may be subject to the new rules and be required to comply.

The AddThis toolset does use cookies to enable some aspects of the service, such as menu personalization and content analytics.  Though the legal requirements don’t specify any specific steps required over the course of the next year, we’ve already been evaluating different ways to make sure that if your website falls under the jurisdiction of the UK regulations, we can help you be fully compliant while using AddThis.  Expect updates via this blog and our support forums as we roll out configuration features to support the opt-in capabilities, and if you have any questions at all, please don’t hesitate to contact us.

Problems with Sharing to Twitter

11:18am EST – We have deployed a fix.  Sharing to Twitter should be working fine again.  Let us know if you’re finding any issues.

9:20am EST – Good morning, we’re getting reports from users that they are having problems with sharing to Twitter. Our team is investigating. We’ll report back soon with more information.