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All posts by Justin Thorp

February 26th Release: Updated Site Design, Site Search, New Analytics, Swag Store

Today we pushed out a bunch of awesome new updates, which I’m really excited about. Here’s a run down of all the new stuff…

addthis-design

addthis-footer

We’ve updated the site design. There is now brand new navigation for the site as well as a new footer. (See the screenshots above.) Hope this will make it easier for you to find your way around the Web site.

addthis-search

We’ve added a site wide search. It searches across everything, including the forum, blog posts, and help articles. This should make it super easy to find that one forum or blog post that you need to learn how to customize the AddThis sharing experience just the way you want to.

addthis-redesign

We’ve updated our analytics. For those of you who saw our beta analytics, this should look pretty familiar.

One of the most exciting additions is that you can now break out your stats by domain. Within the analytics, if you go to any of the pages other than the summary, you’ll see a pull down menu that lets you filter by domain. This is something that a lot of you (and I) have been asking for it and it’s finally here. smile

One thing to note as well, when you login to your AddThis account, you’ll now be presented right away with your analytics. No more digging around to find the link.

swagstore

Last but not least, we’ve added an AddThis swag store. You can now profess your love for sharing online by buying an AddThis t-shirt, polo, hoodie or even track jacket. Be on the lookout for me, as I’ll be traveling the country attending conferences this year and rocking out of some of this rad AddThis gear.

I have to give mad props to our user experience, design, and dev guys for all the work they’ve been doing on this release. They’ve been working really hard on all this and it really looks hot. I’d highly recommend checking out our Creative Director Jeff Wong’s blog post on the redesign. It goes into more detail about some of the design considerations that were taken.

As always, if you have any comments at all on any of this, drop a comment on this post, start a topic thread in the forum, or e-mail me personally – justin@addthis.com. We’re here to serve you and we want to make sure that we’re doing this as best as we possibly can. We can’t do this without your help and feedback.

JS-Kit: A Friend of Ours That You Should Know About

We wanted to quickly tell you about one of our friends, JS-Kit. They’re a powerful threaded commenting system that connects your blog to a community of over 600,000 sites.

Visitors can now track their comments, use their Facebook login & avatar on your site, upload photos, embed YouTube videos, and much more. This community building service is easy to install, simple to customize, and comes with fine grained controls.

Check it out.

Update: Print Functionality and Better E-mail Reporting

We did a release this morning and added some cool features. Here’s a rundown:

Print added as a service to the AddThis menu.

We’ve added a whole new service to the AddThis menu… printing. Just click “Print” and it will print the page that you’re on. (See screenshot above.) Pretty simple but pretty awesome. This means you can also add the print service to the hover menu. The value you’ll need is just “print”. Enjoy!

Top Services with E-mail

Secondly, within the beta analytics, you’ll now start seeing e-mail sharing being included as a service in the Top Services report. (See screenshot above.)

Let us know what you guys think of these features. Drop a comment on this blog post or e-mail me – justin@addthis.com

10,000 Strong – Celebrating Forum and WordPress Download Milestones

At AddThis, when we reach a company milestone, we like to take some time to reflect and celebrate the accomplishment. Well, today we’re celebrating two milestones.

We’ve passed 10,000 members in the AddThis Developer Forum. The forum is a relatively new part of the community. It was added back 3 months ago in November 2008. To see this much growth really demonstrates the extent to which AddThis is becoming ubiquitous within the marketplace.

Secondly, we’ve passed 10,000 downloads of the new AddThis WordPress plug-in. This is just since we launched the updated version at the end of December 2008.

We truly thank you all for your support. Together, we’re making it easier for your content to be shared and moved to every corner of the Social Web. If there is anything we can do better, don’t hesitate to drop us a line: comment on this post, post in our forum, or e-mail me personally – justin@addthis.com

Transition from a Pop-up to a Lightbox for the More Menu & E-mail

Screenshot of AddThis Lightbox: Destinations

Screenshot of AddThis Lightbox: E-mail

Traditionally, when a user clicks on “more” within the AddThis hover menu, it would cause a window to pop-up with all the other potential destinations that you could share to. Well, we’re moving away from the pop-up “more” menu. For all new implementations of AddThis, it will have a lightbox for the “more” menu. We’ve also implemented this for the e-mail option.  (See screenshots.)

This has some pretty big benefits. It prevents AddThis functionality from getting stopped by pop-up blockers plus it looks a whole lot sexier.

We’d love to hear your feedback on this change. Drop me an e-mail – justin@addthis.com

92nd Street Y Makes Their Events Shareable with AddThis

Screenshot of 92nd Street Y with AddThis

92nd Street Y in New York City, NY is a “world-renowned community and cultural center, an organization of exhilarating vitality and remarkable diversity, a proudly Jewish institution that reaches out to people of every race, ethnicity, religion, age and economic class.”

They hold all kind of events, lectures, concerts, performances, and programs. Participants include speakers like NPR’s Gwen Ifill, Huffington Post’s Arianna Huffington, and Former Treasury Secretary Robert Rubin.

Well, they’ve recently implemented AddThis on all of their event pages. Now, if you find a cool event you want to go to, you can easily share it with all of your friends or bookmark it for later from the AddThis menu.

Share A Recipe Or Review From The Humble Gourmand With AddThis

Screenshot of The Humble Gourmand with AddThis

The up and coming online culinary magazine The Humble Gourmand has recently made their articles, reviews, and recipes shareable by implementing our social bookmarking button AddThis.

According to their website, the Humble Gourmand “is designed to offer straightforward lessons and advice to aspiring cooks, oenophiliacs, and all other eaters and drinkers.”

So… now when you’re reading the site, if you find a recipe that’d be perfect for your next dinner party, or a beer that you want to buy the next time you’re at the grocery store, you can quickly and easily bookmark and share that page right on the Humble Gourmand’s website using AddThis.

Check out The Humble Gourmand and start sharing.

By the way, if you’ve recently implemented AddThis on your site, drop me an e-mail – justin@addthis.com. I’m trying to highlight as many of our users and their implementations as possible.

The AddThis Flash Cookie… We Need Your Feedback

Wow! 2008 has been quite the year. In the last six months alone, a lot of exciting things have happened. In September, AddThis became part of the Clearspring family of sharing products. Since then, we’ve been heads down working to make the tool the best it possibly can be.

As we announced back in October, we’ve started using a Flash cookie (the same one that’s used in Clearspring’s analytics engine) to help give us insight into how we can give you all a better sharing experience, deep publisher analytics, monetization capabilities, and more.

There has been a lot of discussion around this. We’ve been tracking all of the conversations, reading every piece of feedback, and responding as much as possible. We really care about you guys. You guys are the reason why AddThis is the success that it is.

Well, from when we started using the Flash cookie, we’ve learned a lot. In this post, we wanted to tell you a bit more about the roadmap for AddThis and what the Flash cookie is allowing us to do.

First and foremost, our goal is to provide you with a tool that’s going to help your content get the most sharing possible and then provide you the data so you can learn about how your content is getting shared.

With the cookie, we’re going to be able to provide you with data about the number of unique visitors that you’re getting. For this, the Flash cookie allows us to give you guys the highest level of precision. This report is coming soon.

It will also allow us to have “smart” personalization within the AddThis hover menu. Having integrated with over 40 different social destinations, the current default AddThis hover menu consists of the services that our stats say that your users share the most with. But what if your users mainly share to Twitter? They’ll have to go to the pop-up menu, which is harder to use because it’s a pretty big list.

Our smart personalization will help us learn which services your users like to use the most and bubble those up to the hover menu. This makes it more likely that your users will share because the social destinations they use most will be front and center for them to use.

So what do you guys think?

If you have questions/concerns/feedback about this cookie, we want to hear from you…post a comment or send me an e-mail – justin@addthis.com

Update: As of 3/11/2010, we no longer use a Flash cookie for tracking–personalization is not affected.

How I Installed AddThis in MediaWiki

As part of a side project, I’ve been playing around with the ever-popular wiki software MediaWiki. It’s the software that’s used to power Wikipedia.

After I got MediaWiki installed, I wanted to figure out how to install AddThis on all of my pages so they’d be shareable. Here’s how I did it…

Obviously, first I created an AddThis account. From there, I clicked on the “Get Your Button Code” button in the upper right-hand part of the page. I created a sharing/bookmarking button for a website and got my AddThis button code.

Next, I found the appropriate file for my MediaWiki skin. If you’re still using the default skin, it’d be skins > MonoBook.php. Open the file in your favorite coding application.

The file will show all the PHP that marks the beginnings of the HTML page.

I wanted to put the AddThis button right after the page’s title. If you’d like to do that, find this code <h1 class=”firstHeading”… After that line, paste the AddThis button code.

Finally, I published that file and I was set to go.

Let me know if you find these instructions useful. Drop me an e-mail – justin@addthis.com