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All posts by Kara

The Best Social Media Contests to Run on Facebook, Twitter, and Instagram

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Social media contests are a great way to engage your existing community and get new followers, all while creating a fun experience.  Each social platform has different rules, and methods of maximizing engagement vary across the networks.  Here are the best types of contests to run on Facebook, Twitter, and Instagram to meet your marketing goals. Continue reading

Halloween Proves Contests Can Increase Brand Awareness

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Halloween kicks off the Fall holiday season, and social media is already buzzing with costume trends, recipe ideas, and pumpkin carving tips. Americans are expected to spend nearly $3 billion in costumes, and over $300 million on pet costumes! We saw Petco take advantage of this trend last year, showing us that audiences love contests! Using Petco as an example, here are reasons why you should consider running a contest to engage your audience. Continue reading

Everyone’s Talking About Apple’s Forthcoming iPhone 6 and So Should You!

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Apple is holding an event on Tuesday, September 9th in Cupertino, CA, falling in line with its recent track records of unveiling new phones in early September. The Internet has been buzzing with news and predictions of the event, which means engagement with online content about the event will be strong during and after. This means you’ll want to pay close attention, and use this event as a way to engage your audience. Here are ways all publishers can leverage Apple’s forthcoming announcement to engage their audience. Continue reading

Fashion Week’s Ruling Instagram (And Should Rule Your Content, Too)

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 Photo by SheKnows.com

Mercedes-Benz Fashion Week kicks off today in NYC, and designers will be showcasing their collections for Spring-Summer 2015 to buyers, retailers, celebrities—and consumers like us. With such a high=powered audience and viewership, you can expect social media to take a leading role in spreading new styles like wildfire before they’re even released in retail. But what this means for you, the website publisher, is that events—like runway shows—are no longer restricted to attendees. Get your pen out. We’re about to rock your content strategy for next week. Continue reading

3 Lessons from the VMAs for Creating Engagement Around Live Events

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Photo by Mashable

The VMA’s and Emmy’s made this a busy week on the social web. The awards shows caused strong online content engagement on the days of the shows and the days following the shows. From Beyonce’s performance to guests texting during solitary moments, it was hard to avoid content about the VMAs and chances are, your audience was engaged with VMA content this week. Here’s how to snag a piece of that content engagement during not only the next awards show, but all live events. Continue reading

Ace Your Back to School Content this Year

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After a summer of vacations, camps, and relaxation, back-to-school season is upon us. Even ten years ago, back-to-school shopping meant browsing newspaper flyers for the best deals on dorm necessities, clothing, and school supplies.  While total back-to-school spending is expected to reach $74.9 billion this year, purchasers are no longer waiting for Sunday’s newspaper to find the best deals for tackling that back-to-school list. Continue reading