At AddThis, quality data analysis is an integral part of our business and one of the key drivers to our success. When analyzing data we’ve found that making an assumption first and then testing against it is critical to driving accurate results. This blog post, which was intended to be all about winter weather and has since changed entirely, is the perfect example.
After releasing our post about peak engagement with different sharing services earlier this month, we got major interest from our readership in the UK requesting a version specific to this part of the world. As an early Boxing Day present, we’re happy to comply! Continue reading