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All posts by lauren

Let Data Be Your Guide. Don’t Take Actions Based on Assumptions.

smartphone-displaying-dataAt AddThis, quality data analysis is an integral part of our business and one of the key drivers to our success. When analyzing data we’ve found that making an assumption first and then testing against it is critical to driving accurate results. This blog post, which was intended to be all about winter weather and has since changed entirely, is the perfect example.

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