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All posts by Maggie Clark

How Better Data Utilization Can Drive Business Goals

chart-and-computer

Data as a Competitive Advantage”, the recent study from Winterberry Group and Interactive Advertising Bureau (IAB)—and sponsored by AddThis—highlighted two main business goals that respondents most wanted to utilize data to accomplish: better targeting and growing revenue. On the targeting front, marketers are having some success, with more than 71% reporting that they’ve achieved better audience understanding and segmentation through data collection.

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Study Reveals: Marketers Aren’t Harnessing the Full Potential of Big Data

data-as-competitive-advantage

Big data is bigger than ever, and most marketers agree that it’s important for staking out a competitive advantage and supporting business goals. According to a recent study, however, there exists a large gap between what companies believe data can help them accomplish and actually using data to meet those objectives.

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AddThis Expands Relationship With Oracle Data Cloud to Provide Global Data Reach

Oracle-AddThis-announcement

AddThis’ Massive International Data Footprint Augments the Audience Data Marketplace Offering in Key European, South American and Pacific Rim Markets

VIENNA, VA – Sept. 24, 2015 — AddThis, a global marketing technology company, today announced it has expanded its relationship with the Oracle Data Cloud to provide its global data footprint to the Oracle Audience Data Marketplace.

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