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All posts by Richard Harris

Big news here at AddThis!

We’ve just announced that we’ve signed an agreement to be acquired by Oracle, pending standard closing conditions. This proposed acquisition will help us turbocharge our mission to make the web more personal, and we couldn’t be more excited.

All kudos go to our talented employees, who have developed amazing website marketing products used by more than 15 million websites around the globe.

We’re excited to continue building great marketing products, uncovering web trends, and having fun, now as part of the Oracle Data Cloud.

Learn more about at www.oracle.com/addthis.

The Evolution of AddThis: A Data-Driven Path to Relevant Marketing

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Today we’re proud to announce the launch of the AddThis Audience Intelligence (Ai) platform. This platform enables brands and agencies to build, deeply understand, and activate custom audiences generated from the anonymous digital patterns of more than 1.9 billion uniques across 15 million websites. This launch is the result of many months of hard work, and we couldn’t be more excited to share it with you today.

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Our New Mission: Making the Open Web Personal

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Today, AddThis is adopting its very first mission statement to: make the open Web personal. We believe that with the proper level of understanding and with the right tools, we can enable you to engage your audience individually both on and off your website, and stop giving them a one-size-fits-all online experience. Our new Audience Targeting capability allows you to personalize your website—completely powered by our data co-op of 1.8+ billion unique users from more than 14 million websites. Continue reading

The New AddThis Dashboard: Setting The Bar For Content Engagement Tools

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Today marks another milestone in the evolution of AddThis. When you sign in today, many of you will notice a brand new dashboard that has something for everyone. Previously we had two different dashboards: one for free users and one for our Pro customers. Continue reading