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Before Launching an Ad Campaign, Think Cross-Device

addthis-cross-device-audiences

On a typical weeknight, I can be found glued to my couch watching past episodes of Mad Men while tweeting about it on my phone and reading news headlines on my tablet. Occasionally I’ll browse the internet on my laptop, but that’s only if the tablet needs to be charged. But I’m not the only one multitasking on my devices. Your audience is doing the same thing, so improve your strategy by adding mobile, tablet, and phone to your traditional ad campaigns. Continue reading