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All posts by Shannon

Social Media in the Classroom: It’s Not Just for Kids Anymore

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It used to be that those in charge of the education system balked at the idea that social media would ever cross over into the classroom. Facebook and MySpace were considered a distraction, and at one point, teachers were asked not to friend their students and to keep any kind of online communication to a minimum. But then the rise of online education began and people started to see the opportunity to engage with their students on terms they understood. Here are some ways schools are tapping into online resources to help teachers and administrators communicate with their students and parents more effectively. Continue reading

Steps to Buying a Car in the Digital Age [Infographic]

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Though car models have changed since the first Model T hit the market, the steps to buying a car is just like it was during the glorious days of Packard’s “Ask the Man Who Owns One.”. The only difference is a car buyer’s experience is enhanced by the wide access to reliable resources—like friends, family, and online reviews—to influence their purchase decision. This nifty infographic spells out what the car buyer is thinking and looking for during the pre- and post-purchase phases of the cycle. Continue reading

Best Practices for Using AddThis Website Tools

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Even if you’re a long time user of AddThis tools, like our sharing buttons or the Recommended Content Drawer, you’re probably always looking for ways to use the tools better, general best practices, and overall feedback on which combination of tools works best. We’ve put some time (a lot) and energy (even more) into using our own tools, running some data on other usage of our tools, and have been able to compile some tips on how to get the most from AddThis. Continue reading

Webinar: The Power of a Conversion

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Join us on October 15th at 2 PM EST (11 AM PST) to chat about a topic that’s not only relevant, but it’s extremely timely as we head into one of the busiest search and online traffic times of the year: the holiday season!

Your AddThis hosts, Justin Thorp, Product Evangelist, and Shannon Madlin, Director of Product Marketing, will discuss the lifecycle of your customer as well as the importance of having clear conversion goals set for your business. We’ll provide tips and insights on how you can achieve those goals quickly and efficiently.

The space is limited so make sure to register today!