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Omega Wins Gold; Chobani Adds Silver; Nike Gains 3,400+ Followers

Omega, the official timekeeper of the Olympics, is back on top of the brand medal stand today with a Gold in social mentions and adding to another Gold one week ago.

The top medal winner so far, Chobani Greek yogurt, adds another Silver.

Nike, the company providing those neon green kicks for the US athletes, got the mentions Bronze and more than 3,400 new Twitter followers.

Chobani Back on Top, the World Shares Olympics Apps

Today’s Daily Brand Scoreboard has the Greek yogurt powerhouse back on top. They’ve been getting a lot of buzz for being a smaller player among Team USA sponsors that’s making a big splash. With a 6% increase in social mentions yesterday, they lead United and Visa who hang on to medal positions. Triple and quadruple digit increases in Twitter followers daily for the brands reinforce our most social Olympics ever.

8.2 Olympics Scorecard

And, if you’re still looking to stay connected to the Olympics on the go, this PadGadget list of the best apps for live and simulcast streaming remains on the list of most shared web content in the US and world-wide. Check out our Olympics Daily Scoreboard for more trending topics and daily wrap ups of Olympic and brand activity!

 

Mentions Up 10% for Gold Medalist, United, Twittersphere Takes to Nike

United Airlines took the Gold in our social brand Olympics yesterday. Social mentions of the brand were up a full 9% more than the closest competition. They increased their Twitter follower count by nearly 200 users. Could it be Matt Damon’s narration of their “Before They Move Us, We Move Them”  campaign causing the stir, or perhaps users are interested in the launch of their new 787?

Visa and Hilton stay on the podium with the next most mentions, still seeing positive movement in numbers of followers. Nike’s campaign, causing a stir with sponsor in its own right, continues to build momentum, gaining more than 4,000 new followers for the brand.
8.1 Olympic Scorecard

Women Take the Stage: Rhode, Wieber and Solo Cause a Stir

Olympic related content sharing peaked at 11am ET yesterday, but the ladies of the London Games kept audiences abuzz throughout the day. First, huge congratulations to five time gold medalist and record-setting Olympian, Kim Rhode! Pretty cool to see the exact moment when interest turned to action online.

kim_rhode_mentions

Did you know she has a classic car collection, the highlight of which is a 1965 Shelby Cobra Kit she rebuilt herself? We didn’t, but it was one of the most common terms associated with her name when people were sharing!

Screen Shot 2012-07-30 at 3.17.21 PM (1)

There was a huge spike in social activity between 7 and 8 pm ET on Sunday related to the Women’s Gymnastics All-Around. By 8pm there was an 8,600% increase in mentions of Jordyn Wieber. The news was better, if not as chatted about, for Gabby Douglas whose lift in mentions peaked at 1,110% around 8pm.

Controversial tweets about former US soccer player Brandi Chastain caused an immediate 200% increase in social mentions about vocal US goalkeeper Hope Solo.

And, we know it’s not all about the ladies. In fact, while the US and the globe is most interested in where and how to live stream the games and what people are wearing, the UK has heavier things on their minds. The most shared article yesterday discusses the economic ramifications of the games to their region. Keep an eye on what content is making the rounds in the US, the UK and worldwide at addthis.com/olympics.

Omega Takes the Gold, Nike, Kellogg’s Stay on Podium

Our hearts go out to Jordyn Wieber for how Day 2 of the Games turned out for her. Fortunately, we’ve got better news for Omega, Kellogg’s and Nike. Sunday turned out to be a triumphant day for the three brands that medaled in our XXX Olympiad social brand analysis.

Omega came in strong bumping Nike and Kellogg’s from the number 1 and 2 spots after the first day of the games. The official timekeeper of the Olympics, Omega scored the Rolling Stones’ ‘Start Me Up’ for use in their ads and it seemed to resonate yesterday with a 26% lift in social mentions and nearly 100 new followers.

Not a bad day for the other medalists. Kellogg’s took the lead in media mentions and Nike blew the competition out of the water gaining more than 4k Twitter followers.

Check out our blog post later today for a full look at yesterday’s social activity including reaction to the gymnastic upset, Hope Solo’s personal tweets and more!
7.30 Olympics Scorecard

Lochte wins on Twitter, Phelps on Facebook; Uchimura Gets 40% Social Lift

It was a big night last night with men’s swimming and the beginning of men’s gymnastics.

As men’s gymnastics teams got started, the US was happy to see their men make it to the men’s finals, but one of the big stories of the night was the stumbles of the most prominent male gymnast in the world Japan’s “Superman” Kohei Uchimura.  Uchimura had a 41% increase in mentions yesterday from his performance in the preliminary male gymnastics competition.  He did make it to the all-around finals, so expect more attention there.

The biggest story in the US, however, was the first showdown of Ryan Lochte and the 2008 Olympic champion Michael Phelps.  The global time delays on coverage flattened the spikes, but the social world tracked the results of the race – Lochte and Phelps went back and forth on social buzz but Lochte was consistently ahead.

The most interesting battle may be on which platform supported each swimmer.  Lochte won in sharing (on the left, below) on Twitter, while Phelps triumphed in sharing on Facebook.

In his first big story of these Games, Ryan Lochte had a wide range of topics under scrutiny, which can be seen in this word cloud.  Physically, he is getting looks at his height, his teeth, and his sneakers; and on his story, people care about his biography, twitter coverage, and the Florida Gators.

There was also an upset in archery that generated buzz in the US.  The US team upset South Korea today in the team semis and went on to win Silver.

Don’t miss daily updates on top trending articles/content in the US, UK and around the world or write-ups of the most interesting social insights we find during the Games. All available daily on the Scorecard. Follow us on Twitter, as we live tweet and share activity during the Games, too.

Opening Ceremony: Epic rivalries and 2X bigger than the Super Bowl

In one of the more unique Opening Ceremonies in recent memory, London 2012 is already posting huge numbers and intrigue in the social world.

  • The Opening Ceremony was the largest event in social history – 98% larger than the 2012 Super Bowl.
  • The peak social moment was at 115A BST/815P ET.
  • Overall, Facebook and Twitter dominated Olympic sharing, but Vkontakte, Reddit, and Pinterest were all very active last night.

The size is interesting, but the Olympics is also about rivalries.  The Opening Ceremony got the Games started with some great pairings.

The first interesting match-up came between 3 British legends – the Queen herself, James Bond (here Daniel Craig), and, of course, Mr. Bean (Rowan Atkinson).  Our chart below shows that the US East Coast love went to the Queen.  But the numbers were different in the UK and on the West Coast of the US – the UK preferred James Bond and the West Coast commented more on Mr. Bean.

The next battle came with during the face-off of children’s literature between Mary Poppins and Voldemort.  In using social tallies to determine the victor, the World overall, the UK, and the US East Coast are big fans of Mary Poppins, while the West Coast was pro-Voldemort (really, guys?).

Then, there was the battle of music – the Arctic Monkeys and Paul McCartney.  The Arctic Monkeys had a 3000% social mention increase when they performed live in the UK, but we saw that the household name of Paul McCartney had more social mentions in the US than the rest of the world when he performed.

Finally, a tag cloud to put it in perspective.  Social mentions are still focused on the schedule and start times.

Don’t miss daily updates on top trending articles/content in the US, UK and around the world or write-ups of the most interesting social insights we find during the Games. All available daily on the Scorecard. Follow us on Twitter, as we live tweet and share activity during the Games, too.

United Airlines Grabs Gold, Kellogg’s Wins In Write-ups, Samsung Followers

We have a new Gold medal winner in our social brand analysis of Olympic sponsors… and it’s United Airlines!  Chobani took home the Gold for the first two days, but all those Olympics-decorated planes flying the Olympic and Paralympic athletes have clearly made an impression.

The Silver goes to McDonalds today.  In addition to promoting a trip to the closing ceremonies, their “We All Make the Games” campaign is promoting their “Favorites under 400 calories,” connecting to the healthy, get-moving message of the Olympics.  The Bronze goes to Coca-Cola.

Kellogg’s jumps into the top 5 with the most write-ups, a huge 29% increase.  This life likely connects to their new campaign on the how great athletes start their days.

Another big social move today was made by Samsung with the second day in a row of more than 5,000 new Twitter followers, coinciding with the launch of their Samsung Galaxy S3.

See here for more detail on how and what we’re tracking.

Don’t miss daily updates on top trending articles/content in the US, UK and around the world or write-ups of the most interesting social insights we find during the Games. All available daily on the Scorecard. Follow us on Twitter as we live tweet and share activity during the Games, too.