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Category Archives: AddThis News

Our New Mission: Making the Open Web Personal

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Today, AddThis is adopting its very first mission statement to: make the open Web personal. We believe that with the proper level of understanding and with the right tools, we can enable you to engage your audience individually both on and off your website, and stop giving them a one-size-fits-all online experience. Our new Audience Targeting capability allows you to personalize your website—completely powered by our data co-op of 1.8+ billion unique users from more than 14 million websites. Continue reading

The Results of Our Own Home Page A/B Test

Did you notice our new home page?

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We are constantly testing and fine-tuning our home page (we practice what we preach when we say perform A/B tests!) and this is the result of our latest project. Our goal was to pinpoint the best way to tell our story. In other words, how do we best layout our home page to benefit our users? Here are the steps we took to get to where we are today. Continue reading

AddThis Tools Aren’t Affected by FlashPack Exploit Kit

Earlier this week, news broke that an exploit kit known as FlashPack had been used on third party buttons by publishers in Japan who added a particular JavaScript to their site. FlashPack is completely unrelated to AddThis tools, and therefore, AddThis users do not need to worry about this malicious script affecting any of our tools on your site. In everything we build, security is our top concern. News of this exploit kit is a good reminder to always be sure the add-on provider you use is a party you trust, and to keep your site security tight.

Beefing Up The Team

Here at AddThis, we see a great opportunity in front of us. We want to take the great breadth and depth of AddThis’ knowledge and insight about how people use the Web and make online experiences more engaging. Companies need to be able to use their Web sites to build deeper and more meaningful relationships with their visitors. We’re building tools to enable this and hiring a team that can make this vision a reality. Continue reading

Why the Silver Line Metro is So Awesome

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AddThis is proud to be part of the tech scene in the DC area, and is one of many such companies that has chosen the Tyson’s Corner area as home. Tyson’s Corner boasts fantastic shopping and quality restaurants along with these tech companies, but until recently was difficult to navigate without a car. That all changed this week with the opening of the much-anticipated Silver Line on the Metro.

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The Spring Hill metro stop is a block away from our company headquarters, and links us to the rest of the Tyson’s corner area and downtown DC. A ride from the Spring Hill metro to the Farragut West metro in downtown takes only 31 minutes! Some of our employees also ride the one stop to Wiehle-Reston in the opposite direction, which is an 8 minute trip.

The short metro ride is a welcome change from the tiring bus transfers and stalled highway traffic that many of our employees battled. Aside from saving time, the metro also gives employees an environmentally-friendly option for commuting. The ease of commuting is one of the many things that make AddThis a great place to work. 

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The New AddThis Dashboard: Setting The Bar For Content Engagement Tools

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Today marks another milestone in the evolution of AddThis. When you sign in today, many of you will notice a brand new dashboard that has something for everyone. Previously we had two different dashboards: one for free users and one for our Pro customers. Continue reading