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Category Archives: AddThis Pro

New Placement Options & Enhanced Bar for Audience Targeting Tools

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New Audience Targeting Tool Placement Options

We just released two additional placement positions for Audience Targeting tools to give your site more customization options. These additional placements will appear as a small overlay that pop up after your visitors begin scrolling down the page.

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Introducing CSV Export for Targeting Rules

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Today, we’re excited to introduce the ability to export any emails captured through AddThis Audience Targeting tools as a .CSV. Since we launched Audience Targeting in December of last year, we’ve repeatedly been asked to add specific email platform integrations. So in an effort to make our Audience Targeting tools as effective as possible for all users, you can now create email lists through the Audience Targeting rule creator, house your collected email addresses in this list, and then export it as a CSV and import it into any email service you currently use.

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AddThis Audience Targeting Tools Now Support Animated GIFs

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We’re excited to announce that Audience Targeting overlays now support animated GIFs! This means that in addition to using a static image in your Audience Targeting overlay (either one of our options or one that you have uploaded), you can use GIF animation (like in the example above).

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Introducing the Audience Targeting Creator

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A while back we introduced a new feature to the set of Marketing Tools in the form of Audience Targeting, where you can customize messaging to display to different people in your audiences as an overlay on your site. We received some great feedback, and made improvements based on what our users said they needed.

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5 Examples of What to Promote with AddThis Marketing Tools

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Recently I’ve been spending a lot of time listening and talking with existing users of AddThis Pro tools – specifically the marketing tools. What’s really interesting is the diversity of the sites that they maintain. In all of the conversations we usually end up talking strategy, specifically regarding ways that they could be using the tools more effectively.

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How to Target New Visitors with a Specific Call-to-Action

welcome-barThe other week we published a blog post about seven ways you can increase conversions on your website with AddThis Marketing Tools. It was loaded with great suggestions on ways to market to users differently based on their source, behavior, and interests.

We heard from you that you loved these tactics, and that you wanted to learn more about how you could implement them with our tools. This post aims to do just that – with a focus on explaining how you can target new visitors with actions like offering a coupon code for their first purchase, asking them to subscribe to your newsletter, and more.

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