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Category Archives: Company & Culture

7 Ways Hackathons Make Us a Better Company

addthis-team

At AddThis, hackathons are a core component of our culture. They provide a great deal of value for our company — from exploring product improvements to supporting employee bonding. If you’re not familiar with hackathons, they’re typically 24-hour events where people get together to collaborate on a variety of projects – projects that aren’t restricted to programming.

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The Evolution of AddThis: A Data-Driven Path to Relevant Marketing

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Today we’re proud to announce the launch of the AddThis Audience Intelligence (Ai) platform. This platform enables brands and agencies to build, deeply understand, and activate custom audiences generated from the anonymous digital patterns of more than 1.9 billion uniques across 15 million websites. This launch is the result of many months of hard work, and we couldn’t be more excited to share it with you today.

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Introducing the AddThis Cultural Values & How We Live Them

addthis-company-ethos

Time to wake up, campers! Today is evaluation day. The key word here is ‘value’. Do you have any?” – Tony Perkis, Heavyweights

Externally, the word we’re known for is Personalization — but internally, we’re focused on developing our strengths and defining who we are culturally. That’s why we spent time at the end of 2014 defining our values. Now that we’ve had some time to let them sink in, we wanted to share a little bit about what intrinsically ties us together as a company.

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Dieter Rams’ 10 Principles of Good Design

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In the Footsteps of a Legend

Many of us that work in the creative arts are familiar with Dieter Rams, a highly regarded industrial designer. Even if you are not familiar with Mr. Rams, though, you have almost certainly used products that were influenced by his work. Over the course of his career he developed ten principles for “good design” that continue to inspire creative professionals, such as Apple’s Jonathan Ive.

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House of Cards, Monument Valley, and Design

monument-valley-gameImage Source: Monument Valley App

Millions of people enjoyed the new season of House of Cards on Netflix this weekend. If you were one of them, you might have noticed Frank Underwood playing a beautiful game in episode five called Monument Valley. Some have even written about parallels between Underwood and the 2014 award-winning game’s heroine, Ida. Such prominent placement will surely be a boost for the popularity of the game, and it was a welcome alternative to the more typical analogy of chess and politics.

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