We recently co-hosted a webinar with Main Street ROI about key trends in SEO for 2018. There is a lot of new information happening in the world of search engine optimization and the takeaways from the presentation were highly valuable.
Nearly 90 percent of marketers say they use influencer marketing, with 94 percent finding it an effective tactic, according to a 2016 poll from Linqia. That effectiveness varies by each marketer’s objective. Some employ influencer marketing to create an authentic brand experience; others seek to increase engagement or drive traffic to their website or landing page.
Whether or not your goals are similar to these, you can use influencer marketing for quantifiable impact. The following ten steps detail how to specifically use Twitter and influencer marketing to attract influencers (that is, influential people who can sway your potential customers) and build your brand.
Nothing lasts forever. Last week, Facebook made that clear in their announcement they will overhaul their news feed. Brands and businesses will take the hit, as messages and photos posted by family and friends will now be the priority in the elusive Facebook algorithm. Mark Zuckerberg, Facebook co-founder and CEO, announced the changes in his own news feed posting:
A blog is such a huge part of content strategy, customer connection, and brand awareness. Once you’ve nailed down your strategy, the next step is to drive people to your blog—which is never an easy task.
There are many ways to make sure your efforts pay off. Here, we’ve rounded up five simple ways to boost traffic to your blog.
Well-crafted stories elicit emotion and give context to the most complicated ideas. They can also create a powerful connection between the storyteller and the audience. Below, communications coach Bronwyn Saglimbeni explains that good storytelling actually takes over our brains.
As you probably know, Snapchat is a messaging platform for sharing “fleeting” moments. When you share photos or videos with a friend (or group of friends), they can only be seen for 10 seconds and then they disappear. These are called “snaps.”
What are Facebook Instant Articles? Facebook introduced Facebook Instant Articles (FIAs) to provide mobile device users with a better experience while reading content linked from within Facebook. Content appears almost instantly – typically, in less than a third of a second, as compared with average load times of 3-5 seconds for regular links. The other terrific thing about FIAs is that these articles provide a more enjoyable and immersive experience – with higher-quality imagery, more interactive capabilities (such as panning images by tilting the phone) and other advanced features – which result from FIAs being created in mobile-optimized HTML5 code. Users can easily identify links to FIAs by the lightning bolt icon shown on an article’s image preview.
If there’s one standout theme in media this year, it’s nostalgia. With Star Wars, Star Trek, and Ghostbusters on the big screen, and Pokemon GO ruling summer gameplay, putting a new spin on something from the past has taken the world by storm. At AddThis, we’ve coined this “nostalgiajacking.”
By now you’ve probably heard of Pokémon GO. It’s the Pokémon mobile gaming app that has skyrocketed in popularity, currently available in the US, New Zealand, Japan, Australia, and now Germany. It has now surpassed Tinder’s active userbase, taking only took two days after it launched to be downloaded on 5% of all US Android devices (more than double the number of Tinder installs). Pokémon GO is now on pace to surpass Twitter for active users.
If you’re looking to extend the reach of your brand using video, proceed with confidence: According to Animoto, 84% of consumers have ‘liked’ a branded video in their social media news feed, and more than half have watched company videos sent via their email.