These days, it’s critical to be everywhere your audience goes to consume content. With the right mobile strategy, you’re literally in your audience’s pocket.
This Valentine’s Day, why not shower your customers with love? It’s a great way to make them feel appreciated, and to boost your brand loyalty.
Creating compelling, thought-leadership style content, especially in the form of guest-contributed posts, is a crucial strategy for many marketers when it comes to gaining exposure to new audiences and driving inbound leads. However, it’s only one part of the equation.
Having a presence on LinkedIn is more important for your business than ever. Not only is it the world’s largest professional social network, but new members currently sign up at a rate of more than two per second. Having a company page on LinkedIn gives you tremendous growth opportunities, including:
Even if you don’t watch The Walking Dead, American Horror Story or Scream Queens, you’ve probably seen comments or reactions in your social media feed at some point. The Walking Dead has a very active group of followers online (3.8 million Twitter followers) who respond to the show across numerous social sites. They are encouraged to react to what’s happening in the series. In fact, their followers are so passionate that they helped spawn the popular talk-show follow up, Talking Dead, where they, you guessed it, talk about The Walking Dead. Fans of the show can engage by using hashtags and commenting during a live episode.
If you haven’t jumped on the content marketing train yet, you might want to hurry down to the station. Creating and distributing shareable content to your existing and potential audience is one of the most effective—in strategy as well as cost—ways to grow brand awareness, traffic and most importantly, sales.
Join us on October 28th at 2:00pm ET / 11am PT for our upcoming webinar on how to boost your organization’s year-end campaign!
It’s the most wonderful time of the year, especially for nonprofits. With the holiday season fast approaching, people will be in the giving mood, and charitable organizations can capitalize on that spirit to improve donation efforts. Chances are, you already have at least the beginning of a year-end fundraising strategy in place, but are you making the most of your digital assets?
When it comes to holiday marketing campaigns, ecommerce brands have a tremendous opportunity to leverage social media to bring in new customers and increase engagement with existing ones. Why? Because that’s where customers are! Consider these statistics.
Do you collect user or customer feedback? If so, how are you using it to improve your website or online business? Reaching out to your visitors and asking them how they like your site and areas for improvement is one of the best ways to better your product or business.