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Category Archives: Content Marketing

Stop Losing Traffic From A/B Testing

Stop-Losing-Traffic-From-A/B-TestingThe best websites have mastered A/B testing, but they’re still leaving a lot of performance on the table. A/B testing without personalization is like peanut butter without jelly. If option A wins a test with 60% of your audience, the other 40% of your audience who preferred option B are left out in the cold when you take it away from them. That’s a bummer and your one-size-fits all website is doing a big disservice to a large chunk of your audience. With personalization you can have the best of both worlds by showing each visitor what they want most. Your visitors will have a more engaging experience and you’ll smile when you log into your analytics dashboard and see the results.

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The Super Bowl is Coming! Weave It Into Your Content Marketing.

Now that we’re entering the final week of playoffs to determine who’s going to the Super Bowl, most people are starting to generate buzz around not just the two teams that will be playing but also the commercials and the half time show that usually entertain the rest of American’s who do not support or care about Football. And since last years Super Bowl was the most-viewed television broadcast of any kind in American history, with 112.2 million viewers, it certainly lends itself to the kind of content you want to focus on and get your visitors to engage with. But how, you ask? Here are 4 types of content that you can share around the Superbowl even if you have NO idea who’s playing! Continue reading

3 Ways We Improved Our Email Marketing in 2014

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Email marketing has proven to be one of the most successful channels we’ve had in communicating (and converting) our own users. Anytime there’s useful content published or a new feature released, we let our audience know about it through email. But getting our email strategy to where it is today took a lot of work, and there are three big lessons we learned along the way. Continue reading

Folks Are Looking for Tips on Traveling on Thanksgiving. Got Content?

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Thanksgiving is the busiest travel holiday. In fact, 46 million Americans are expected to travel for Thanksgiving this week. Everyone’s mostly concerned with how the weather will affect their travel, followed by content on how to find the best flight deals and dealing with travel logistics (anyone planning a long car ride with kids?). If you’re already offering this type of content on your site, you’re set. Continue reading

Do Online Reviews Matter? Yes, They Do.

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There are plenty of articles out there verifying the importance of online reviews to a customer in their decision making process. You don’t have to go too far to find that stat either. Last month we published an infographic about the path to car buying, and we found that a majority of car buyers (45%) trust online reviews the most in their decision making. We took it a step further this time, and checked out how influential these online reviews really are. And what greater signal than the fact that people are searching for them? Continue reading

Top Thanksgiving Recipes, Crafts, and Events Shared Online

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Most everyone’s busy getting ready for hosting (or attending) a Thanksgiving dinner, and as always, they’re using the Web to find and share ideas. From November 1st through 13th, we saw tons of people printing online content, and as expected, sharing pie recipes. Two secret ingredients to their virality: they are all printer-friendly and have share buttons. Read on to see what those delicious recipes are! Continue reading