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Category Archives: Content Marketing

AddThis Study Shows Mac Users Scroll More than PC Users

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Content engagement can mean a lot of different things. Sharing to Facebook, for example, is just one way to engage with content and a key metric for many marketers today. In relation to all the content consumed out on the open Web, however, sharing to social networks represents just a small fraction of total online engagement. Continue reading

What Game of Thrones Teaches Us About Content Marketing

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Photo by Titancon

As Game of Thrones’ fourth season came to an end, we bid a fond farewell to another group of key characters in Westeros, Essos, and beyond the Wall. And while we all thoroughly enjoyed every battle, trial by combat, and betrayal of loved ones, we still have yet to learn from our standing fellow characters that can teach us a thing or two about content marketing. (Warning: spoilers ahead!) Continue reading