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Category Archives: Content Marketing

5 Tips to Increase Your Site Traffic During Fantasy Football Season

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I love this time of year. School’s in session, pumpkin lattes are back, and more importantly, it’s fantasy football time. Every year, it’s played by over 25.8 million players in the U.S. Last year, the average player spent three hours a week working on their team—that’s 1.2 billion hours over a 17-week period.

There are tens of thousands of websites that’ll help you with planning and strategizing how you’ll craft and manage your team. As site owner, that means you have A LOT of competition for attention. But you also have opportunity to snag your share of the millions of fantasy players online and keep them on your site. Continue reading

4 Content Tips to Engage Your Nonprofit Audience Now

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Yes, it’s August. But to make your end-of-year campaign rock this season, you’ll need this time to start planning and preparing. We checked out social patterns from this past month and last EOY season to give you clues on what your audience—those who engage with nonprofit-related content—will be interested in seeing from your content strategy this fall and winter. Here’s what you need to know about your audience. Continue reading

AddThis Study Shows Mac Users Scroll More than PC Users

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Content engagement can mean a lot of different things. Sharing to Facebook, for example, is just one way to engage with content and a key metric for many marketers today. In relation to all the content consumed out on the open Web, however, sharing to social networks represents just a small fraction of total online engagement. Continue reading