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Category Archives: Content Marketing

Content Recommendation Widgets: How Do They Work?

From Outbrain to Taboola and now AddThis––the great thing about content-based recommendation tools is that you have lots of great options and don’t have to limit your site to just one. Although they all recommend content, they each work differently, and have unique capabilities and algorithms for you to consider.

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How AddThis Fits into The Future of Journalism

Marc Andreessen––a early pioneer of the Internet as the co-author of the first graphical web browser and co-founder of Netscape––wrote a series of tweets that culminated in a blog post explaining how he sees journalism changing, and how Internet technologies are going to facilitate the news media growing ten to one hundred times what it is today.

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Making Your Site Smarter By Looking Beyond Pageviews

In the tough online game of acquiring more visitors, keeping them on the page, and having them spread the word to their friends (i.e. through social sharing), publishers today––that is, site owners, designers, and content producers––need to look beyond pageviews, and create stories that people want to read and feel a desire to share with their friends. If you’re a publisher, you can sympathize with this.

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