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Category Archives: Data Trends

Online Trends for 2015 [Infographic]

2105 online trends

As 2015 comes to a close, we wanted to take a moment and look back at some of the top online trends from the year. With data processed from 1 trillion global pageviews and more than 2 billion Internet users (yup, that’s “trillion” with a “t” and “billion” with a “b”), AddThis has some awesome insights into online behavior from the past 12 months.

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Game of Thrones Fans by the Numbers

This Sunday night at 9pm ET, Game of Thrones fans (myself included) will be parked in front of their televisions, greeted with the sweet opening theme of “DUN dun dun-dun-DUN-dun…” and taken back to the Land of Westeros for the much anticipated Season 5 premiere.

And with the Internet abuzz on the subject, it presents a great opportunity for marketers and advertisers to reach this highly engaged fan base.

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What Our Data Taught Us About Cricket World Cup Fans

cricket_world_cup_2015Image Source: Twitter.com/CricketWorldCup

Cricket flies under the radar in some countries, particularly in the Western Hemisphere, but it’s making national news throughout the mid-East, Asia, and the Pacific. Over the past few weeks, 14 of the best cricket teams in the world have gone head-to-head in the 2015 Cricket World Cup. What can we learn about cricket fans and how they share information with each other? What else drives cricket fans?

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Announcing the March Madness Buzz Bracket

ncaa_buzz_bracketWe’re all big NCAA tournament fans at the office. We’ve all filled out our brackets and are tracking the games closely. Naturally, we wanted to look at how the online consumer behavior that we see on a daily basis correlates to different aspects of the tournament. In this post, I’m excited to announce the first of two different data visualization projects.

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Let Data Be Your Guide. Don’t Take Actions Based on Assumptions.

smartphone-displaying-dataAt AddThis, quality data analysis is an integral part of our business and one of the key drivers to our success. When analyzing data we’ve found that making an assumption first and then testing against it is critical to driving accurate results. This blog post, which was intended to be all about winter weather and has since changed entirely, is the perfect example.

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And the Oscar Goes to…?

oscars-addthis-social-data

Predicting who will take home an Oscar this Sunday night at the 87th Annual Academy Awards is almost more fun than actually watching the ceremony. And based on social activity across the web, it’s clear that viewers have a lot of opinions on the matter. We analyzed social engagement and content data and discovered some interesting insights. Take a look! Continue reading

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