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Category Archives: Data Trends

Valentine’s Day 2015 by the Numbers

Valentine's Day 2015 Data

Valentine’s Day is coming up fast – like in 2 days fast. That means the Internet is all abuzz with Valentine’s offers, conversations around what to get, and even singles websites offering to play Cupid and find you the love of your life. We ran some data to find out how shopping in traditional Valentine’s categories varies from state to state, what the popular gifts are this year, and whether diamonds truly are a girl’s best friend. Continue reading

[CHARTS] Analysis of Social Activity Around #BlizzardOf2015

Like many of you on the East coast, especially in the Northeastern United States, we’ve been digging ourselves out of the big snowstorm that hit yesterday and into today.

Since it’s all WE’VE been talking about around the office we felt it was appropriate to dig into the data to see what OTHER people were talking about online in regards to the #BlizzardOf2015.

This chart looks at how what people were talking about changed over the last couple of days.

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[INFOGRAPHIC] Who’s Supporting Whom in Super Bowl XLIX

We’re 5 days away from Super Bowl XLIX which means that by now the conversation around who will win has really ramped up. Between Deflategate, Marshawn Lynch avoiding the media and the Blizzard that forced the Pats to evacuate Boston, it’s been an interesting lead-up to the big game. Continue reading

Winter Storm Juno BLOWS Up Social Media

Bread – check. Milk – check. Toilet paper – check. This is what’s going on in the minds of pretty much every resident in the North East right now as they prepare for record setting snow to start falling this afternoon. And when we are preparing for something this big we have only once place to turn – social media. And turn they did… in the thousands. Continue reading

2014 Year in Review [Infographic]: How Social Media Fueled Social Action

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Social media had a big year in social action. Huge world sports events like the Sochi Olympics and World Cup took place and garnered nearly 5 million shares on our network. We also saw other stories capture worldwide attention and spur online engagement. Stories like the Ferguson/Michael Brown case and the Scottish Independence vote sparked political outrage both on the streets and online. But there was one thing we found tied all of these events together. Continue reading

Best Times to Post on Social Media During the Winter Holidays

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This past spring, we published the best times to post on social media. The post was so popular that we decided to look at the times of peak engagement during the holidays. Holidays are full of recipe searching, gift shopping, and decorating madness––all of which we witnessed in the clicks and shares across our network. That means your audience is actively engaged, but when and where? Continue reading

Whether Stores Are Open or Closed on Thanksgiving, Everyone Loves a Good Sale

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The issue of whether stores should or shouldn’t be open on Thanksgiving has been an increasingly popular topic around the holiday. So much so, groups have formed to support stores that close to let their employees spend time with their families or just enjoy a nice day off. Either way, the data shows that most Americans are more passionate about the sales stores—open or closed on Thanksgiving—will have on Black Friday. Continue reading