I’m excited to announce that our team has updated our product icons to the a new flat and minimal style! The new icons are modern, vibrant, and will elevate the design of any website—including yours!
For this month’s NoVA UX meetup we tried something a little different, a hands-on workshop on Design Thinking. The workshop was led by Kit Unger, Director of UX at 3pillar Global, and John Whalen, whose company Brilliant Experience sponsored the event.
Last night we had a solid turnout for the July NoVA UX meetup at AddThis headquarters. Tim Mannino from Kettul Design joined us to give a talk on creating great web application user experiences. Continue →
These days mobile and tablet rule the web, and we’re realigning our focus to create retina-ready sharing tools at AddThis. There are several trends happening, but we chose to focus on the following principles for Smart Layers: flat design, svgs, and the road to responsive, retina-ready tools. Continue →
At AddThis we’re passionate about our work and we enjoy spreading the word about topics that interest us. Several of my co-workers organize meetups that are hosted here at AddThis, including the Big Data DC and Cassandra DC groups. Earlier this month my meetup, NoVA UX (Northern Virginia User Experience), celebrated it’s first birthday.
Web sites want to maximize engagement, but it’s hard to guess what each visitor will want to read or buy. Pixels are cheap, so many sites approach this question by adding widget after widget, hoping that a user will find one they want to click on. This is the shotgun approach to boosting engagement. The problem with it is that user attention is expensive, and each additional widget distracts them from your content, products and ads.
At AddThis, we do our homework. We monitor analytics, talk to our publishers, and watch real people use real products. We’re big fans of data-informed design. We believe the best work comes from the powerful combination of creativity and insights.
Today, we’re going to share some insights we’ve discovered in our research that can help you improve the tools on your site to maximize engagement.
Personalization is the practice of dynamically tailoring your site to the wants and needs of each user.
You’re already used to a personalized experience when you visit Amazon, Pandora or Netflix. Their recommendations are a valuable discovery mechanism that connects you with the content and products you want. Personalizing your own site will give visitors a more relevant and engaging experience and is one of the best ways to boost loyalty and conversion.
For the May NoVA UX meetup, Microsoft Dev Evangelist Andrew Duthie gave the group a presentation on the design thinking behind Windows 8. He described three influences–Bauhaus design, Swiss typography, and motion cinematography–and five design principles that guided the team: Continue →