Web sites want to maximize engagement, but it’s hard to guess what each visitor will want to read or buy. Pixels are cheap, so many sites approach this question by adding widget after widget, hoping that a user will find one they want to click on. This is the shotgun approach to boosting engagement. The problem with it is that user attention is expensive, and each additional widget distracts them from your content, products and ads.
At AddThis, we do our homework. We monitor analytics, talk to our publishers, and watch real people use real products. We’re big fans of data-informed design. We believe the best work comes from the powerful combination of creativity and insights.
Today, we’re going to share some insights we’ve discovered in our research that can help you improve the tools on your site to maximize engagement.
Personalization is the practice of dynamically tailoring your site to the wants and needs of each user.
You’re already used to a personalized experience when you visit Amazon, Pandora or Netflix. Their recommendations are a valuable discovery mechanism that connects you with the content and products you want. Personalizing your own site will give visitors a more relevant and engaging experience and is one of the best ways to boost loyalty and conversion.
For the May NoVA UX meetup, Microsoft Dev Evangelist Andrew Duthie gave the group a presentation on the design thinking behind Windows 8. He described three influences–Bauhaus design, Swiss typography, and motion cinematography–and five design principles that guided the team: Continue →
Everywhere you look, people are talking about “mobile.”
Mobile-first design, mobile responsive design, mobile apps, mobile sites, etc.
“Mobile” is clearly a handy buzzword for all of the new devices, but…
What does “mobile” actually mean?
On the go?
A small screen?
A touch screen?
Unfortunately, the term “mobile” is used to describe many different things. Continue →
Both companies use comprehensive testing strategies, and multiple analytics tools like Google Analytics, Omniture, and Adobe’s Test and Target, to optimize conversions and revenue. Continue →
With spring in the air and the cherry blossoms around DC blooming, it feels like the perfect time to roll out a new blog design, wouldn’t you agree? We rolled it out yesterday afternoon, and since then have received some good feedback – which we appreciate greatly – hopefully you like it as much as we do.
The following is a guest post by AddThis VP of Engineering, Charlie Reverte, posted today at APIUX.com. To read the rest of the blog post, click here to go over to their site.
URL design discussions for RESTful web services often degrade into debates over pluralization and parameter names. There are a couple of principles I like to use to keep things simple. Continue →
Does redesigning a game room count as a hackathon project? I don’t know, but I couldn’t have chosen a better time to join the team! 4 days in a new UX designer, I found myself knee-deep in IKEA furniture and orange paint with fellow A-teamers Jeff, Jim, Foo and Elizabeth. While our super talented developers coded, we began a 24 hour quest to create a fun, comfortable space for meeting, gaming and interviewing. Continue →