This is a guest post by Scott Posilkin, email & engagement marketing manager for Oracle Data Cloud.
It’s no secret that email is neither the most exciting nor flashy channel. In fact, many industry leaders have been predicting the death of email for years.
However, despite email’s less-than-stellar reputation and predictions of its downfall, the channel endures and remains one of if not the most engaging and ROI friendly platform available to marketers.
But in a world that’s been sending and reading emails for years, how can you innovate within your emails and stand out from the pack?
Exciting news! AddThis is now among some of the first third-party apps to launch in the Cloudflare Apps Store for websites.
When it comes to mobile design, every pixel counts. After all, real estate is much more limited on a phone screen than a laptop or desktop computer.
Well-crafted stories elicit emotion and give context to the most complicated ideas. They can also create a powerful connection between the storyteller and the audience. Below, communications coach Bronwyn Saglimbeni explains that good storytelling actually takes over our brains.
The following is a guest post by Andrea Robbins at Campaign Monitor.
Clicking send for an email campaign can be a nerve-wracking experience. Many questions, doubts — and yes — even a little fear run through the minds of even the most seasoned marketers. Are there typos that were missed? Do all of the links work? Will readers be engaged and respond to the email? To help alleviate the send fear and avoid the most common email errors, Campaign Monitor is happy to share this email campaign preflight checklist. Continue reading
As you probably know, Snapchat is a messaging platform for sharing “fleeting” moments. When you share photos or videos with a friend (or group of friends), they can only be seen for 10 seconds and then they disappear. These are called “snaps.”
We’ve recently made big strides in making our tools even lighter and faster, to do our part towards helping your site perform as smoothly as it can.
So outside of our tools, why should you care if your pagespeed isn’t up to snuff?
We heard from publishers and developers alike that pagespeed was a big concern in 2016. In keeping with the New Year’s tradition, it’s clear we needed to drop some excess weight.
Our own devs have been hitting the code-gym for months, and we’re proud of the progress made towards making our code lighter, faster, and most importantly to help lower your site’s bounce rates.
What are Facebook Instant Articles?
Facebook introduced Facebook Instant Articles (FIAs) to provide mobile device users with a better experience while reading content linked from within Facebook. Content appears almost instantly – typically, in less than a third of a second, as compared with average load times of 3-5 seconds for regular links. The other terrific thing about FIAs is that these articles provide a more enjoyable and immersive experience – with higher-quality imagery, more interactive capabilities (such as panning images by tilting the phone) and other advanced features – which result from FIAs being created in mobile-optimized HTML5 code. Users can easily identify links to FIAs by the lightning bolt icon shown on an article’s image preview.