Category Archives: Features & Tips

[WEBINAR RECAP] How to Boost Your Year-End Fundraising Campaign


With the holidays right around the corner, it’s an important time for nonprofit fundraising. In fact, Charity Navigator reported that on average charities receive 41% of their annual contributions from individuals during the last few weeks of the year. So, how can nonprofits optimize their year-end campaigns and raise more money?

Continue reading

4 Ways to Drive More Conversions from Your Email Newsletter


Email marketing is a powerful tool for increasing engagement and conversions. It gives you the opportunity to reach current and potential customers wherever they are—whether standing in line at the grocery store with their smartphone out or browsing personal email during their lunch break. Plus, subscribers have already expressed an interest in receiving your marketing messages, so you have a captive audience.

Continue reading

3 Content Tips for Engaging Your Nonprofit Audience


Join us on October 28th at 2:00pm ET / 11am PT for our upcoming webinar on how to boost your organization’s year-end campaign!

It’s the most wonderful time of the year, especially for nonprofits. With the holiday season fast approaching, people will be in the giving mood, and charitable organizations can capitalize on that spirit to improve donation efforts. Chances are, you already have at least the beginning of a year-end fundraising strategy in place, but are you making the most of your digital assets?

Continue reading

5 Ways to Boost Your Nonprofit Annual Fundraising Efforts


Join us on October 28th at 2:00 PM ET for our upcoming webinar on how to boost your year-end fundraising campaign!

Raising money is both the most important and most difficult objective for nonprofits to fulfill. Luckily, as organizations grow their digital profiles, they also grow their opportunities for fundraising. We pulled together some easy ways you can give your donation efforts a big boost.

Continue reading

Best Times to Publish Content for Social Media Engagement


At AddThis, we’re constantly analyzing data from the 1.9B unique users we see per month across our network of over 15MM websites to learn how people are engaging with content. Last December, we published the best times to post on social media during the winter holidays. That post, as well as a similar one we did earlier that year, proved so popular that we’re doing it again.

Continue reading

Tips, Tricks & Best Practices to Increase Twitter Engagement


With over 250 million active users, Twitter is here to stay. And for good reason — it’s an extremely effective method for communicating with your user base. AddThis data shows that Twitter users shared over 182 million pieces of content in 2014 — and are on track to more than double that in 2015, with nearly 107 million shares to date. However, it’s more than just a “build it and they shall come” platform.

Continue reading

How to Build a Social Media Marketing Strategy for Your Business


With hundreds of active social networks, it can be tough to know where you should start when it comes to marketing a business or building an online community. To help you get a better understanding of each network, and how you can use them for your business, we put together a quick rundown on some of the top sites and services for your to build out your social media marketing strategy.

Continue reading