Category Archives: Features & Tips

Stop Hiding the Best Content on Your Blog

iceberg

We spend so much time creating content to get and sustain the attention of our audience. In spite of this, I can guarantee you that you’re not showing your website audience the content that they want to see because it’s not on your home page. And… you likely have a library of amazing content that they’d love to consume. This adds up to lost opportunities, time and money. It’s time to start thinking about personalizing your content marketing so that you’re putting the right content in front of the right visitor at the right time.

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7 Ways to Increase Website Conversions with AddThis Marketing Tools

website-conversion-tipsYou work hard to grow your website traffic through SEO, networking and social media marketing. Then the majority of your visitors bounce before even saying hello.

What if there was a better way to market to each visitor differently based on their source, behavior or even interests? Then you could show the right message to the right user and drive your goals.

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Stop Making Your Website Look like the Vegas Strip. Start Personalizing.

Las-Vegas-StripToday, UX designers have an impossible task. Create an online experience that directs a visitor to whatever their goal is, on a website that has a lot of different potential audiences with competing interests. Think about it from a visitor’s perspective. This is pretty rough. If you only fall into one or two of a website’s 3 or 4 different audiences, you’re always being forced to endure a lot of content that’s not relevant to what you’re looking for. Because of this, visitors often don’t find what they’re looking for and will bounce off your website.

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4 Top Trending Fonts for Graphic Designers

trending-fonts-for-web-desingersAs a designer, it’s important to keep up with industry news and trends. In my effort to do so, I frequently visit different websites and blogs like Smashing Magazine, OneExtraPixel, Webdesigner Depot, TechCrunch, and many more. I also use a Chrome plugin called Muz.li, which provides feeds of all the major trends, freebies, and design blogs. It’s amazing! I highly recommend it.

Typography plays a big role in great user experience, and to make this happen you need access to modern and beautiful fonts. So, I did some digging on what fonts are trending these days and how you can access them (well, at least most of them) for free.

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9 Awesome Email Marketing Tools for Your Website

email-marketing-toolsIf you own a website, you know that building web traffic is a constant challenge. Building SEO takes time. Social visitors can help spread the word, but you have to reel them in before they bounce.

Once you have a visitor hooked on your content, you want to keep them coming back. You can do this through building your following in the standard social channels, but you should also have an email marketing strategy.

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10 Criteria for Better Website Usability: Heuristics Cheat Sheet

Tips-for-website-usability

When visitors arrive, how easy is it for them to use your website?

Twenty-five years ago, usability expert, Jakob Nielsen, developed a set of general guidelines to help answer this question. Sometimes referred to as a “heuristic evaluation”, designers and usability experts use lists like these to measure how easy or hard it is to use a website.

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Free Online Photography Resources

Free-photography-resourcesNo matter what business you’re in today, almost everyone has a website and a blog. Photography has become one the biggest trends to create an aesthetic design no matter what the context. As a designer, I always try to use photography as much as possible, but I often need more resources than just iStock to create different looks and feels. I’ve come across numerous great resources, but I want to share with you the most hassle-free and free of cost photography resources.

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Valentine’s Day 2015 by the Numbers

Valentine's Day 2015 Data

Valentine’s Day is coming up fast – like in 2 days fast. That means the Internet is all abuzz with Valentine’s offers, conversations around what to get, and even singles websites offering to play Cupid and find you the love of your life. We ran some data to find out how shopping in traditional Valentine’s categories varies from state to state, what the popular gifts are this year, and whether diamonds truly are a girl’s best friend. Continue reading