Category: Features & Tips

How Facebook’s Newsfeed “Clickbait” Update Affects Your Content Strategy

facebook-thenextweb
Photo by TheNextWeb

Last week’s Facebook newsfeed changes took some by surprise. The social network announced they were changing how they ranked content to give less prominence to “clickbaiting” content in all users’ newsfeeds. This is part of a bigger effort to improve Facebook user engagement. In turn, publishers may need to change their social media tune to jump over this new hurdle to get their content seen by fans. Here are specific things that you’ll need to change in the way you post to Facebook. Continue…

Optimize Your Content Recommendations with Open Graph Tags

We now offer a number of content recommendation widgets in the dashboard, which can be configured within minutes. Once you’ve enabled the widgets within the dashboard, there are a couple things you should know so that you can optimize how the recommendations display on your site. We use Open Graph meta tags to have the correct URL, title, and image displayed within each cell.
addthis-open-graph-tags
Continue…