Category Archives: Features & Tips

5 Ways to Boost Your Nonprofit Annual Fundraising Efforts


Join us on October 28th at 2:00 PM ET for our upcoming webinar on how to boost your year-end fundraising campaign!

Raising money is both the most important and most difficult objective for nonprofits to fulfill. Luckily, as organizations grow their digital profiles, they also grow their opportunities for fundraising. We pulled together some easy ways you can give your donation efforts a big boost.

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Best Times to Publish Content for Social Media Engagement


At AddThis, we’re constantly analyzing data from the 1.9B unique users we see per month across our network of over 15MM websites to learn how people are engaging with content. Last December, we published the best times to post on social media during the winter holidays. That post, as well as a similar one we did earlier that year, proved so popular that we’re doing it again.

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Tips, Tricks & Best Practices to Increase Twitter Engagement


With over 250 million active users, Twitter is here to stay. And for good reason — it’s an extremely effective method for communicating with your user base. AddThis data shows that Twitter users shared over 182 million pieces of content in 2014 — and are on track to more than double that in 2015, with nearly 107 million shares to date. However, it’s more than just a “build it and they shall come” platform.

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How to Build a Social Media Marketing Strategy for Your Business


With hundreds of active social networks, it can be tough to know where you should start when it comes to marketing a business or building an online community. To help you get a better understanding of each network, and how you can use them for your business, we put together a quick rundown on some of the top sites and services for your to build out your social media marketing strategy.

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3 Ways We’re Dedicated to Health at AddThis


Part of what makes AddThis an exciting place to work is the fun and distinct approach we take to our daily routine. Our employees are extremely talented and hardworking, which is why it’s important to balance the scale by incorporating some stress-relieving activities that also improve personal health. One way we approach this balance is through good old-fashioned exercise!

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How Virginia Tech Increased Website Conversions By 40%


Virginia Tech, like most institutions for higher education, relies on alumni communications to keep alumni informed about campus news and support annual fundraising efforts. Without up-to-date contact information, however, the university is challenged to reach its annual goals. This is why Juliet Crichton, Digital Editor and Webmaster for Virginia Tech University Relations’ Marketing and Publications, has been focused on figuring out how to encourage alumni to update their Alumni Association profiles.

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