Category Archives: Features & Tips

6 Spring Cleaning Tips for Your Social Media Strategy

social media spring cleaning

We’ve all got those tasks for our business that we keep putting off: those things that aren’t necessarily revenue generators, and so they keep getting shoved to the bottom of the list. But when it comes to social media, if you don’t keep up with your profile and content maintenance, it’s going to show — and your social media engagement can suffer as a result.

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5 Social Media Marketing Lessons We Learned in 2015

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At AddThis, testing is a huge part of our decision making for marketing, product enhancements, and more. Whether it’s a call-to-action for landing pages or email subject lines, we take a data driven approach to almost everything we do. That’s why at the end of Q3 last year, when we saw a drop in our social media performance, we stepped on the gas with what we were testing. After we saw a significant increase in growth, we decided it was only right to share what we learned!

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