Category Archives: Features & Tips

How Michelle Money Increased Email Subscriptions with AddThis Marketing Tools

case_study_michelle_money

About

Michelle Money. Does the name sound familiar? If you’re a fan of the Bachelor, then I imagine it does. She was a contestant on Season 15. But she’s more than just a reality TV star. She’s now focused on empowering women with the help of her style, health, and female advice blog and website, michellemoney.com. To help her boost engagement and drive visitors to the site, she and her team turned to AddThis website marketing tools.

Continue reading

5 Examples of What to Promote with AddThis Marketing Tools

ways-to-use-custom-messages

Recently I’ve been spending a lot of time listening and talking with existing users of AddThis Pro tools – specifically the marketing tools. What’s really interesting is the diversity of the sites that they maintain. In all of the conversations we usually end up talking strategy, specifically regarding ways that they could be using the tools more effectively.

Continue reading

Introducing the March Madness Brand Bracket

brand-bracket

[Brand Bracket updated on April 7, 2015]

There are more than just bragging rights and a trophy at stake during March Madness this season. For major brands and advertisers, the tournament is a big opportunity to connect with a seasonal audience and increase brand engagement. For the official tournament sponsors, increasing brand engagement is especially important because the sponsorships are a big investment and thus need a big return. Continue reading

AddThis Browser Support Explained

addthis-browser-support

In an effort to provide more transparency and a better experience for all of our users, we’re formalizing the list of browsers AddThis officially supports. We get over 1.9 billion users every day from 14 million websites around the globe. Therefore, we get a pretty good idea of what browsers people use. This means we have to think hard about what browsers we support and how we support them.

Continue reading

7 Ways to Increase Website Conversions with AddThis Marketing Tools

website-conversion-tipsYou work hard to grow your website traffic through SEO, networking and social media marketing. Then the majority of your visitors bounce before even saying hello.

What if there was a better way to market to each visitor differently based on their source, behavior or even interests? Then you could show the right message to the right user and drive your goals.

Continue reading

Stop Making Your Website Look like the Vegas Strip. Start Personalizing.

Las-Vegas-StripToday, UX designers have an impossible task. Create an online experience that directs a visitor to whatever their goal is, on a website that has a lot of different potential audiences with competing interests. Think about it from a visitor’s perspective. This is pretty rough. If you only fall into one or two of a website’s 3 or 4 different audiences, you’re always being forced to endure a lot of content that’s not relevant to what you’re looking for. Because of this, visitors often don’t find what they’re looking for and will bounce off your website.

Continue reading

9 Awesome Email Marketing Tools for Your Website

email-marketing-toolsIf you own a website, you know that building web traffic is a constant challenge. Building SEO takes time. Social visitors can help spread the word, but you have to reel them in before they bounce.

Once you have a visitor hooked on your content, you want to keep them coming back. You can do this through building your following in the standard social channels, but you should also have an email marketing strategy.

Continue reading

10 Criteria for Better Website Usability: Heuristics Cheat Sheet

Tips-for-website-usability

When visitors arrive, how easy is it for them to use your website?

Twenty-five years ago, usability expert, Jakob Nielsen, developed a set of general guidelines to help answer this question. Sometimes referred to as a “heuristic evaluation”, designers and usability experts use lists like these to measure how easy or hard it is to use a website.

Continue reading