The tragic news of patients being diagnosed with Ebola in Dallas (and possibly in Washington, DC) has been the talk of the web for the past month, and even more so, this past week. Every major news site and blog has been following the developments, and readers have been sharing updates on their social networks by the thousands. The hype is so big, that unfortunately, clickbait is everywhere. Basically, if Ebola is in the headline, thousands will click. Continue reading
It’s the Yankee Captain’s last series of games this week, and fans have poured onto the web to express their feelings, good and bad, about Derek Jeter’s farewell. Brands have also jumped on the sentimental bandwagon (which is called trendacking) by releasing exposé interviews and videos in homage of Jeter’s career—and you should, too. Jeter’s ends his career as shortstop in Boston this Sunday, September 28th. You’ve got three days. Continue reading
As we continue to stress the importance of using conversion tools, we wanted to talk about the benefits of using the Welcome Bar. We recently used it to promote a webinar we were hosting in August and we saw a significant surge in registrations. Continue reading
Photo by TheNextWeb
Last week’s Facebook newsfeed changes took some by surprise. The social network announced they were changing how they ranked content to give less prominence to “clickbaiting” content in all users’ newsfeeds. This is part of a bigger effort to improve Facebook user engagement. In turn, publishers may need to change their social media tune to jump over this new hurdle to get their content seen by fans. Here are specific things that you’ll need to change in the way you post to Facebook. Continue reading
I share a Netflix account with my Grandmother. I also just realized how weird it is to start a blog post with that statement. But I’m going somewhere with this, stick with me. Continue reading
At AddThis, we believe it’s important for owners and operators of websites to implement fundamental security practices for the collection and handling of their users’ online data. Here are some tips for making sure your site and your visitors’ information is kept secure. Continue reading
We now offer a number of content recommendation widgets in the dashboard, which can be configured within minutes. Once you’ve enabled the widgets within the dashboard, there are a couple things you should know so that you can optimize how the recommendations display on your site. We use Open Graph meta tags to have the correct URL, title, and image displayed within each cell.
We celebrated the first day of summer this past Saturday, so it’s time to get moving on your content strategy for the travel season. Here are tips we took from the best performing travel-related content that you could use for your own site.