Category Archives: Features & Tips

Ebola Content is Only Getting More Popular

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The tragic news of patients being diagnosed with Ebola in Dallas (and possibly in Washington, DC) has been the talk of the web for the past month, and even more so, this past week. Every major news site and blog has been following the developments, and readers have been sharing updates on their social networks by the thousands. The hype is so big, that unfortunately, clickbait is everywhere. Basically, if Ebola is in the headline, thousands will click. Continue reading

Make Derek Jeter the Captain of Your Content This Week

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It’s the Yankee Captain’s last series of games this week, and fans have poured onto the web to express their feelings, good and bad, about Derek Jeter’s farewell. Brands have also jumped on the sentimental bandwagon (which is called trendacking) by releasing exposé interviews and videos in homage of Jeter’s career—and you should, too. Jeter’s ends his career as shortstop in Boston this Sunday, September 28th. You’ve got three days. Continue reading

How Facebook’s Newsfeed “Clickbait” Update Affects Your Content Strategy

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Photo by TheNextWeb

Last week’s Facebook newsfeed changes took some by surprise. The social network announced they were changing how they ranked content to give less prominence to “clickbaiting” content in all users’ newsfeeds. This is part of a bigger effort to improve Facebook user engagement. In turn, publishers may need to change their social media tune to jump over this new hurdle to get their content seen by fans. Here are specific things that you’ll need to change in the way you post to Facebook. Continue reading

Optimize Your Content Recommendations with Open Graph Tags

We now offer a number of content recommendation widgets in the dashboard, which can be configured within minutes. Once you’ve enabled the widgets within the dashboard, there are a couple things you should know so that you can optimize how the recommendations display on your site. We use Open Graph meta tags to have the correct URL, title, and image displayed within each cell.
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