Category Archives: Features & Tips

Introducing the March Madness Brand Bracket

brand-bracket

[Brand Bracket updated on March 24, 2015]

There are more than just bragging rights and a trophy at stake during March Madness this season. For major brands and advertisers, the tournament is a big opportunity to connect with a seasonal audience and increase brand engagement. For the official tournament sponsors, increasing brand engagement is especially important because the sponsorships are a big investment and thus need a big return. Continue reading

AddThis Browser Support Explained

addthis-browser-support

In an effort to provide more transparency and a better experience for all of our users, we’re formalizing the list of browsers AddThis officially supports. We get over 1.9 billion users every day from 14 million websites around the globe. Therefore, we get a pretty good idea of what browsers people use. This means we have to think hard about what browsers we support and how we support them.

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7 Ways to Increase Website Conversions with AddThis Marketing Tools

website-conversion-tipsYou work hard to grow your website traffic through SEO, networking and social media marketing. Then the majority of your visitors bounce before even saying hello.

What if there was a better way to market to each visitor differently based on their source, behavior or even interests? Then you could show the right message to the right user and drive your goals.

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Stop Making Your Website Look like the Vegas Strip. Start Personalizing.

Las-Vegas-StripToday, UX designers have an impossible task. Create an online experience that directs a visitor to whatever their goal is, on a website that has a lot of different potential audiences with competing interests. Think about it from a visitor’s perspective. This is pretty rough. If you only fall into one or two of a website’s 3 or 4 different audiences, you’re always being forced to endure a lot of content that’s not relevant to what you’re looking for. Because of this, visitors often don’t find what they’re looking for and will bounce off your website.

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9 Awesome Email Marketing Tools for Your Website

email-marketing-toolsIf you own a website, you know that building web traffic is a constant challenge. Building SEO takes time. Social visitors can help spread the word, but you have to reel them in before they bounce.

Once you have a visitor hooked on your content, you want to keep them coming back. You can do this through building your following in the standard social channels, but you should also have an email marketing strategy.

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10 Criteria for Better Website Usability: Heuristics Cheat Sheet

Tips-for-website-usability

When visitors arrive, how easy is it for them to use your website?

Twenty-five years ago, usability expert, Jakob Nielsen, developed a set of general guidelines to help answer this question. Sometimes referred to as a “heuristic evaluation”, designers and usability experts use lists like these to measure how easy or hard it is to use a website.

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Stop Losing Traffic From A/B Testing

Stop-Losing-Traffic-From-A/B-TestingThe best websites have mastered A/B testing, but they’re still leaving a lot of performance on the table. A/B testing without personalization is like peanut butter without jelly. If option A wins a test with 60% of your audience, the other 40% of your audience who preferred option B are left out in the cold when you take it away from them. That’s a bummer and your one-size-fits all website is doing a big disservice to a large chunk of your audience. With personalization you can have the best of both worlds by showing each visitor what they want most. Your visitors will have a more engaging experience and you’ll smile when you log into your analytics dashboard and see the results.

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How Mercy Home Grew Donations With AddThis Marketing Tools

Mercy-HomeLast week I took some time to talk with Lynn Luong, the Coordinator for Online Marketing at Mercy Home, who manages their website and social media presence. Mercy Home provides kids in crisis with the support and guidance they need to realize their own potential and make positive decisions. Their annual fundraising campaign is vital to the organization – and with the help of AddThis Pro tools they raised almost $5,000 in just two days.

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