Category Archives: Features & Tips

4 Tips to Track Social Media Better Using AddThis

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After you’ve set up your social media strategy to align with your business goals, and pulled together either paid or free social monitoring services, you’ve got one more habit to get into: tracking. From one fellow community manager to another, you know how important it is to know how one tweet performed versus another, or if one blog post rocked on one social network over another. This can only happen by having the right tracking in place. Continue reading

5 Ways to Make Your Donation Pages Better for Year-End Giving

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We’re almost in the middle of November, which means you’re in the middle of your year-end giving campaign. You might be thinking, “It’s a little too late for a site overhaul!” And you’re right, but it’s never too late to tweak your site if it means you’ll possibly get more donations before the 2014 year ends. I promise these tips are easy tweaks to help get you more donations. Continue reading

Beginner’s Guide to Improving Page Speed When Using AddThis

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Something that is often overlooked in any kind of web development is performance. The amount of time it takes from a user first navigating to your site until your site is drawn on their monitor has been proven to directly impact bounce rates, and de-prioritize your site in Google search results. At AddThis, we have a responsibility to provide you with the best tools the web has to offer, which includes keeping your page as fast as possible. In the past few weeks, we have made some big changes to keep your site snappy. Continue reading

Steps to Buying a Car in the Digital Age [Infographic]

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Though car models have changed since the first Model T hit the market, the steps to buying a car is just like it was during the glorious days of Packard’s “Ask the Man Who Owns One.”. The only difference is a car buyer’s experience is enhanced by the wide access to reliable resources—like friends, family, and online reviews—to influence their purchase decision. This nifty infographic spells out what the car buyer is thinking and looking for during the pre- and post-purchase phases of the cycle. Continue reading

Ebola Content is Only Getting More Popular

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The tragic news of patients being diagnosed with Ebola in Dallas (and possibly in Washington, DC) has been the talk of the web for the past month, and even more so, this past week. Every major news site and blog has been following the developments, and readers have been sharing updates on their social networks by the thousands. The hype is so big, that unfortunately, clickbait is everywhere. Basically, if Ebola is in the headline, thousands will click. Continue reading

Make Derek Jeter the Captain of Your Content This Week

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It’s the Yankee Captain’s last series of games this week, and fans have poured onto the web to express their feelings, good and bad, about Derek Jeter’s farewell. Brands have also jumped on the sentimental bandwagon (which is called trendacking) by releasing exposé interviews and videos in homage of Jeter’s career—and you should, too. Jeter’s ends his career as shortstop in Boston this Sunday, September 28th. You’ve got three days. Continue reading

How Facebook’s Newsfeed “Clickbait” Update Affects Your Content Strategy

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Photo by TheNextWeb

Last week’s Facebook newsfeed changes took some by surprise. The social network announced they were changing how they ranked content to give less prominence to “clickbaiting” content in all users’ newsfeeds. This is part of a bigger effort to improve Facebook user engagement. In turn, publishers may need to change their social media tune to jump over this new hurdle to get their content seen by fans. Here are specific things that you’ll need to change in the way you post to Facebook. Continue reading