Email marketing is a powerful tool for increasing engagement and conversions. It gives you the opportunity to reach current and potential customers wherever they are—whether standing in line at the grocery store with their smartphone out or browsing personal email during their lunch break. Plus, subscribers have already expressed an interest in receiving your marketing messages, so you have a captive audience.
Join us on October 28th at 2:00pm ET / 11am PT for our upcoming webinar on how to boost your organization’s year-end campaign!
It’s the most wonderful time of the year, especially for nonprofits. With the holiday season fast approaching, people will be in the giving mood, and charitable organizations can capitalize on that spirit to improve donation efforts. Chances are, you already have at least the beginning of a year-end fundraising strategy in place, but are you making the most of your digital assets?
When it comes to holiday marketing campaigns, ecommerce brands have a tremendous opportunity to leverage social media to bring in new customers and increase engagement with existing ones. Why? Because that’s where customers are! Consider these statistics.
Raising money is both the most important and most difficult objective for nonprofits to fulfill. Luckily, as organizations grow their digital profiles, they also grow their opportunities for fundraising. We pulled together some easy ways you can give your donation efforts a big boost.
At AddThis, we’re constantly analyzing data from the 1.9B unique users we see per month across our network of over 15MM websites to learn how people are engaging with content. Last December, we published the best times to post on social media during the winter holidays. That post, as well as a similar one we did earlier that year, proved so popular that we’re doing it again.
With over 330 million active users, Twitter is here to stay. And for good reason — it’s an extremely effective method for communicating with your user base. However, it’s more than just a “build it and they shall come” platform.
With hundreds of active social networks, it can be tough to know where you should start when it comes to marketing a business or building an online community. To help you get a better understanding of each network, and how you can use them for your business, we put together a quick rundown on some of the top sites and services for your to build out your social media marketing strategy.
Bounce rate on a website is the equivalent of kryptonite to Superman. While not deadly, bounces are a frustrating reality for most website owners.
Consumers are spending an increasing amount of time in digital channels, theoretically enabling marketers to better observe consumer behavior, glean new insights, target more efficiently, and deliver a hyper-relevant consumer experience.