The AddThis Blog

If our pre-game analysis was any indication of fan-base, the majority of the nation is happy with last night’s outcome. We analyzed millions of data points to bring you some highlights of the social activity that took place while the New York Giants took on the New England Patriots in Super Bowl XLVI. Activity was at an all-time high and amazingly, mobile sharing was up 500% from last year. Check out some of the online behavior that the game, commercials and performances inspired.

Bridgestone, Pepsi and Budweiser saw huge spikes in interest in their brand during the game. Anhueser-Busch ran four different ads, but you can see the final “Here Weego” spot had the biggest impact.

Interest is based on an analytics of related shares, clicks and searches:

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As for the performances, perhaps we shouldn’t be surprised that M.I.A.’s much talked about obscene gesture had the most sustained interest throughout the 4th quarter and even after the game. Cee Lo wins for generating overall most interest.

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Doritos, Budweiser and Teleflora were the big winners in terms of percentage lift in brand interest. Below you can see the lift in clicks, shares and searches for each brand relative to the day before Super Bowl.

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Looks like Canada was more interested in Madonna than the US! This intensity map illustrates the scale of interest in Madonna due to her flashy halftime show.

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And, finally, this map shows a geographic break down of interest in Budweiser brands in the US. Bud’s got some big fans in Colorado it seems. Maybe the folks in WV and KY need a little elbow in the ribs.

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Some other great stats are around where all the activity was taking place:

• Sharing via mobile was up 500% from last year
• Overall sharing was up 143% from last year
• Shares to and Clicks from Twitter was up 116% from last year
• Shares to and Clicks from Tumblr was up 615% from last year
• Shares to and Clicks from Facebook was up 18% from last year

Shares to and Clicks from Email were down 16% from last year

It seems Internet users are drifting away from email for much of their social correspondence and interacting more and more on social networks… and on mobile. Food for thought!

If you have any questions about our data or would like more information about AddThis and Clearspring, please feel free to contact us. We’d love to hear from you!

(Originally posted on the Clearspring blog.)

It’s been a very busy week here at Clearspring with the announcement of XGraph joining the family. So busy, we didn’t get a chance to blog about our very first Halloween Costume Contest!

To give a quick rundown from some of our offices — Winnie the Pooh was spotted writing code and the iCloud was shedding “water droplets” all over the floors at HQ in McLean, VA. NYC was was raided by a zombie and a Richard Simmons exercise video extra showed up. LA even saw dead people.

Here are some pictures, including the winners of the three categories – Funniest, Scariest and Most Creative.

HQ’s Elizabeth Leiser won Most Creative with her rendition of the iCloud.

HQ’s Collin Hughes won Funniest for dressing up as fellow Clearspringer Ted Pearson. Here’s a reference:

LA’s Will Watson won Scariest for his interpretation of Dia de Los Muertos.

Some honorable mentions:

Rebecca Salerno of our NYC office dressed as a hostess turned zombie. She has rats in her hair!

NYC’s David S. just got back from filming his latest exercise video with Richard Simmons.

Charlie the Pooh.

Last weekend the Clearspring Motor Club racing team, Cobra Kai, raced their Swedish Race Truck at Nelson Ledges Road Course in Ohio as part of the ChumpCar Longer Longest Day.  After 25 hours, 25 minutes, and 25 seconds of racing—stopping only to change drivers and refuel the car every 2 hours—the checker flag dropped with our car in 13th place overall, a great result from a field of 74 cars that started the race.

ChumpCar is a racing series similar to the 24 Hours of LeMons.  The premise is simple: buy a car for less than $500 and run it on a racetrack for hours on end.  The car that accumulates the most laps over the race is declared the winner.  This sort of “crap can” racing isn’t just orbiting a circle track, nor is it a demolition derby.  The tracks are complex and difficult to master.  The danger is real, too—we wear helmets, head-to-toe fire gear, all of the cars have full roll cages, and the safety rules are extensive.

In endurance racing the biggest factor is reliability.  As long as you can keep out on the track without problems you have the basis for a good race.  Performance can only take you so far and since the $500 price of the car includes any performance modifications, options there are limited.  Our team has made great use of cutting things off of the car to improve performance.  Before our first race we cut the springs and filled them with tennis balls to make the suspension stiffer.   At our second race, the ChumpCar 24 Hours at VIR, we turned the race wagon into a truck by chopping the roof off while waiting in line to get into the racetrack.  Our car’s performance from this weight-saving modification were enough to encourage another team at our most recent race to do the same with their Volvo.

Overall we had a great race without any problems that kept us off the track.  Ending up in 13th place—ahead of dozens of cars that were turning faster laps when they were on track—is an wonderful achievement.  For complete details on our race, check out this post on the CS Motor Club blog.  Next time, we’re shooting for the top ten!

Think this is awesome?  Check out the jobs page, we’re always looking for new drivers folks at Clearspring.

Last week was my first week here at Clearspring and already I feel like a part of the family.  Maybe it’s the daily catered lunches or the Wii Tennis Tournament we had on Friday (Jeff and I clinched 2nd place!) or perhaps it’s because my desk is right next to the snack table (don’t worry, I don’t judge!) — but whatever the reason, everyone’s made a genuine effort to introduce themselves and make me feel at home.

As with most new jobs, the first week consists of trying to learn new names with faces to match, who does what, where you need to be when, and the ins and outs of how to get this or that done.  Lucky for me, my coworkers made that (typically overwhelming) experience an absolute joy  — I don’t know that I’ve ever walked into a new job and felt so welcomed!

What I love is there’s a clear “work-hard, play-hard” aura in the office and it’s evident how much Clearspring employees enjoy their jobs.  Knowing that I’ll be working with people who exude such positive energy combined with seasoned skills, talents, knowledge, experience and passion is both refreshing and motivating.

I’m extremely happy with this opportunity to work with such an excellent team, and I look forward to learning from them and sharing that knowledge with you!

Cheers,
Elizabeth

Elizabeth@clearspring.com

twitter.com/AddThisMaven

We recently stumbled across this awesome video of a user preaching – literally – about his experience with AddThis. We couldn’t resist sharing!

We’ve always maintained that we have an amazing community of support but testimonials from people who dig the product never get old. And when it comes in the form of a sermon on sharing, well, we just can’t argue with that!

We love you too, friend!

Like any great company, Clearspring has a motorsports division that fields a racing team.  The Clearspring Motor Club team, Cobra Kai, ran its first race, the 2011 Capitol Offense at Summit Point Raceway in West Virginia a few weeks ago, ending up in 44th place of 102 runners.  Given that this was most of the team’s first experience with wheel-to-wheel racing, and we were driving a just-completed race wagon in its first race, this was a great result.  For those who don’t know, the 24 Hours of LeMons is a whimsical race series that begins with the premise of making racing, a notoriously expensive sport, relatively cheap and accessible.  The central rule is that all of the cars, sans safety equipment, are worth less than $500, which leads to lots of awful vehicles that you wouldn’t believe are roadworthy, much less could be driven on a racetrack for 14 hours.

This weekend we’re stepping things up a bit and participating in the Chump Car VIR 24, a bona-fide 24-hour, through-the-night race.  This is everyone’s first time doing night racing, which we have been informed is a harrowing experience of barely following the dark racetrack with never-sufficient lights.  So if you like racing, keep an eye on the Clearspring Motor Club blog, follow us on Twitter, or just check out the highlight video from our last race.  And if you are interested in working at a sweet company that has a race team (and more!), then head over to the Clearspring jobs page and see if there is something that fits the bill.

The top services that provide the most amount of clicks to shares is quite a different list than the services that solely see the most shares. Below are the services with their respective Viral Lift percentage.

1. Bleetbox – 9378.66%
2. Email – 2976.96%
3. Hacker News – 631.25%
4. Curate.us – 519.76%
5. Svejo – 439.11%

Those are some pretty impressive numbers! What do you think contributes to the high number of clicks on the services above? Which services see the highest viral lift for your content?

For reference, the current top services for shares are:

1. Facebook
2. Twitter
3. Email
4. Print
5. Google

Like the rest of the world, we were glued to our televisions to see who’d take home Oscar gold at the Academy Awards last night.

The AddThis sharing platform provides sharing and social analytics to more than 8MM sites and over 1B unique users monthly.  So, we’re able to have our finger on the pulse of activity on the Web.

While watching the show, we kept an eye on which actors and movies were getting shared about and searched for. Here are some interesting data points that we found…

Like many people across the United States, I was glued to the television last night to watch the 2011 Super Bowl between the Green Bay Packers and the Pittsburgh Steelers.  Being that I’m not a huge sports fan, I was more excited by the commercials then I was by the game.

Additionally, we were keeping a pretty close eye on the AddThis data on how people were sharing and searching for the brands that advertised.  Because AddThis is on over 8 million domains and is loaded over 2.3 billion times per day, we’re able to get a pretty unique perspective into the activities of users across the Web.

Here are sharing and search graphs that we pulled from activity that happened during the game…

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Here are two graphs which show percent changes in searching and sharing about some of the brands that advertised…

(Click the graphs to see them larger.)