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Category Archives: Personalization

Personalization Puts People Back at the Center

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2015 is the year of personalization and it is changing everything. It means we’re putting people back at the center of the equation in how we work to acquire and sustain consumer attention. It means you’re finding the right audience and showing what matters to them, in an advertisement or on a website. This allows you to more effectively deepen the relationship that you have with those consumers, which can lead to new and bigger revenue generating opportunities.

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11 Examples of Online Personalization You Love

2015 is going to be the year of online personalization. It will become commonplace for all website owners to create data-driven online experiences that are tailored to your specific interests, based on your previous actions.

Here are some examples of websites and apps that are already leveraging their data to provide personalized experiences that you’re likely using:

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2015 is the Year of Online Personalization

Similar to the social & mobile revolutions, personalization is a wave that’s building in the world of online marketing and you need to be paying attention. It’s often talked about as this futuristic idea. But, I’m here to say that in 2015 you need to start thinking about how you can leverage data and insight to find, and more effectively engage, your audience by creating personal online experiences that are tailored to their interests.

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6 Ways AddThis Content Recommendations Drive Engagement

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Content recommendation widgets are popular because they can help drive traffic and pageviews for websites, and AddThis Pro’s content recommendation tools use specific techniques to get a 50%+ higher clickthrough rate over our free tools. Here are the challenges the tools help any content publisher solve, including increasing engagement and reducing bounce rate, among others.

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Content Recommendation Widgets: How Do They Work?

From Outbrain to Taboola and now AddThis––the great thing about content-based recommendation tools is that you have lots of great options and don’t have to limit your site to just one. Although they all recommend content, they each work differently, and have unique capabilities and algorithms for you to consider.

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Personalization Pitfalls and How to Fix Them

Personalization—applied properly—can turn a regular website visit into a serendipitous experience. Think of how you felt the first time you heard your favorite song. If you have good content, then you probably have pages on your site that will give your visitors that same feeling.

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