Augmented Reality vs. Virtual Reality
Apple CEO Tim Cook proclaimed his love for augmented reality over virtual reality earlier this week, saying it “allows users to be present.” Which led this author to wonder, “what the heck is augmented reality, and how is it different from virtual reality?”
If there’s one standout theme in media this year, it’s nostalgia. With Star Wars, Star Trek, and Ghostbusters on the big screen, and Pokemon GO ruling summer gameplay, putting a new spin on something from the past has taken the world by storm. At AddThis, we’ve coined this “nostalgiajacking.”
Last Tuesday, Instagram announced its newest feature: Instagram Stories. Like Snapchat Stories, Instagram’s new feature allows users to post photos and videos that disappear after 24-hours.
If you’re a brand or marketer, you’re probably asking yourself 1) how Instagram Stories works, 2) how it’s different than Snapchat Stories, and 3) where you should be investing your time. Or maybe you’re just freaking out over having to create additional content for your social channels.
At AddThis we believe that we have the best geeks on the planet, and it’s our duty to share their knowledge and passion with the world. From time to time we hand the reins over to one of our teammates in a series we call, Talk Nerdy to Me.
Principal Software Engineer Otto Barnes is here to explain how to use containers to more efficiently run Cassandra on OSX. Take it away, Otto.
By now you’ve probably heard of Pokémon GO. It’s the Pokémon mobile gaming app that has skyrocketed in popularity, currently available in the US, New Zealand, Japan, Australia, and now Germany. It has now surpassed Tinder’s active userbase, taking only took two days after it launched to be downloaded on 5% of all US Android devices (more than double the number of Tinder installs). Pokémon GO is now on pace to surpass Twitter for active users.
When it comes to managing an online community, it’s not simply a matter of collecting likes and followers via social media. To get your community working for you, it’s important to provide value and to nurture the engagement of community members.
At AddThis we have the best geeks on the planet, and it’s our duty to share their knowledge and passion with the world. From time to time we hand the reins over to one of our teammates in a series we call, Talk Nerdy to Me.
Principal Software Engineer Kirk Elliott’s first post, 7 Things to Consider When Making iOS and Android Apps with Cordova or PhoneGap, got a lot of love, so we’re excited to have him back. Kirk enjoys DJing in the Baltimore Club Music scene, tidy code frameworks, and definitely being called Cappin’ Kirk by his co-workers.
If you’re looking to extend the reach of your brand using video, proceed with confidence: According to Animoto, 84% of consumers have ‘liked’ a branded video in their social media news feed, and more than half have watched company videos sent via their email.
These days, a popular complaint is the number of unread emails we all have lurking in our inboxes. When emailing subscribers to your email marketing list, it’s all-too-easy to get lost in their inbox.