Blog

Target the Right Audience for Your Super Bowl Marketing Campaign

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Super Bowl 50 is right around the corner, which means digital marketers are busy setting up campaigns to increase sales and brand awareness. To ensure you’re reaching the right audiences, we’ve put together Super Bowl segments that you can use to drive successful programmatic campaigns. Here’s a look at some of our segments:

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5 Social Media Marketing Lessons We Learned in 2015

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At AddThis, testing is a huge part of our decision making for marketing, product enhancements, and more. Whether it’s a call-to-action for landing pages or email subject lines, we take a data driven approach to almost everything we do. That’s why at the end of Q3 last year, when we saw a drop in our social media performance, we stepped on the gas with what we were testing. After we saw a significant increase in growth, we decided it was only right to share what we learned!

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Big news here at AddThis!

We’ve just announced that we’ve signed an agreement to be acquired by Oracle, pending standard closing conditions. This proposed acquisition will help us turbocharge our mission to make the web more personal, and we couldn’t be more excited.

All kudos go to our talented employees, who have developed amazing website marketing products used by more than 15 million websites around the globe.

We’re excited to continue building great marketing products, uncovering web trends, and having fun, now as part of the Oracle Data Cloud.

Learn more about at www.oracle.com/addthis.

Online Trends for 2015 [Infographic]

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As 2015 comes to a close, we wanted to take a moment and look back at some of the top online trends from the year. With data processed from 1 trillion global pageviews and more than 2 billion Internet users (yup, that’s “trillion” with a “t” and “billion” with a “b”), AddThis has some awesome insights into online behavior from the past 12 months.

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Understanding Your Cyber Monday Shopping Audience

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The holidays are here, and the shopping season is well underway! These are crucial times for digital marketers as they manage campaigns during popular shopping occasions such as Black Friday, Cyber Monday, and the last minute rush before the end of the year. And with the rise of programmatic, there are new opportunities to make this more efficient. However, some marketers are still faced with a lack of data transparency, making it hard for them to know whether they’re spending their budgets on reaching the right audiences.

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