Blog

Online Trends for 2015 [Infographic]

2105 online trends

As 2015 comes to a close, we wanted to take a moment and look back at some of the top online trends from the year. With data processed from 1 trillion global pageviews and more than 2 billion Internet users (yup, that’s “trillion” with a “t” and “billion” with a “b”), AddThis has some awesome insights into online behavior from the past 12 months.

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Understanding Your Cyber Monday Shopping Audience

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The holidays are here, and the shopping season is well underway! These are crucial times for digital marketers as they manage campaigns during popular shopping occasions such as Black Friday, Cyber Monday, and the last minute rush before the end of the year. And with the rise of programmatic, there are new opportunities to make this more efficient. However, some marketers are still faced with a lack of data transparency, making it hard for them to know whether they’re spending their budgets on reaching the right audiences.

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New: Layouts & Font Customization for Audience Targeting Rules

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We’re excited to announce new customization options for AddThis Audience Targeting rules to help drive more results for your website. What does this mean? It means you have more control over the look and feel of the rules you create, whether you’re trying to better align them with your website’s branding, or you’re just looking for a little more creative flexibility.

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How Better Data Utilization Can Drive Business Goals

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Data as a Competitive Advantage”, the recent study from Winterberry Group and Interactive Advertising Bureau (IAB)—and sponsored by AddThis—highlighted two main business goals that respondents most wanted to utilize data to accomplish: better targeting and growing revenue. On the targeting front, marketers are having some success, with more than 71% reporting that they’ve achieved better audience understanding and segmentation through data collection.

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