Study Reveals: Marketers Aren’t Harnessing the Full Potential of Big Data

data-as-competitive-advantage

Big data is bigger than ever, and most marketers agree that it’s important for staking out a competitive advantage and supporting business goals. According to a recent study, however, there exists a large gap between what companies believe data can help them accomplish and actually using data to meet those objectives.

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Start Sharing to Viber, Kik, Yummly, And EdCast with AddThis Share Buttons

addthis-new-sharing-services-added

As we continue to expand our supported services, we’re excited to announce that now you can share to Viber, Kik, Yummly and EdCast with AddThis Share Buttons. This means that whenever your visitors see our share buttons on your website, they can click on the AddThis logo (the orange box with the white plus sign) and search for these different options.

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How to Boost Your Fundraising Campaigns

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With the holidays right around the corner, it’s an important time for nonprofit fundraising. In fact, Charity Navigator reported that on average charities receive 41% of their annual contributions from individuals during the last few weeks of the year. So, how can nonprofits optimize their year-end campaigns and raise more money?

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4 Ways to Get More E-Newsletter Conversions

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Email marketing is a powerful tool for increasing engagement and conversions. It gives you the opportunity to reach current and potential customers wherever they are—whether standing in line at the grocery store with their smartphone out or browsing personal email during their lunch break. Plus, subscribers have already expressed an interest in receiving your marketing messages, so you have a captive audience.

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How TV’s Top Horror Dramas Use Social Media to Engage Fans

horror-showsImage Source: ComingSoon.net, movienewz.com, Terrortrove.com

Even if you don’t watch The Walking Dead, American Horror Story or Scream Queens, you’ve probably seen comments or reactions in your social media feed at some point. The Walking Dead has a very active group of followers online (3.8 million Twitter followers) who respond to the show across numerous social sites. They are encouraged to react to what’s happening in the series. In fact, their followers are so passionate that they helped spawn the popular talk-show follow up, Talking Dead, where they, you guessed it, talk about The Walking Dead. Fans of the show can engage by using hashtags and commenting during a live episode.

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AddThis Welcomes New VP of Sales, Daniel Harrison

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I’m excited to welcome Daniel Harrison to the AddThis team. In his role as VP of National Sales, Daniel will be critical in our efforts to build our Audience Segments and Audience Discovery product lines through brand, agency, and trading desk relationships. We’re seeing tremendous success with this business, and will continue to make significant investments to grow our team.

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3 Content Tips for Engaging Your Nonprofit Audience

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Join us on October 28th at 2:00pm ET / 11am PT for our upcoming webinar on how to boost your organization’s year-end campaign!

It’s the most wonderful time of the year, especially for nonprofits. With the holiday season fast approaching, people will be in the giving mood, and charitable organizations can capitalize on that spirit to improve donation efforts. Chances are, you already have at least the beginning of a year-end fundraising strategy in place, but are you making the most of your digital assets?

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