How to Improve Website Personalization with A/B Testing

ab-testing

If you’ve visited your dashboard recently you might have noticed the newest functionality in our Audience Targeting rules creator – the ability to create A/B tests with multiple rules to see which perform best (learn how to set up your first test!). Paired with the ability to create sophisticated and customized messages, Audience Targeting is now better than ever. But why are A/B testing and personalization important? Let’s find out.

Continue reading

Study Reveals: Marketers Aren’t Harnessing the Full Potential of Big Data

data-as-competitive-advantage

Big data is bigger than ever, and most marketers agree that it’s important for staking out a competitive advantage and supporting business goals. According to a recent study, however, there exists a large gap between what companies believe data can help them accomplish and actually using data to meet those objectives.

Continue reading

Start Sharing to Viber, Kik, Yummly, And EdCast with AddThis Share Buttons

addthis-new-sharing-services-added

As we continue to expand our supported services, we’re excited to announce that now you can share to Viber, Kik, Yummly and EdCast with AddThis Share Buttons. This means that whenever your visitors see our share buttons on your website, they can click on the AddThis logo (the orange box with the white plus sign) and search for these different options.

Continue reading

How to Boost Your Fundraising Campaigns

npo-volunteering

With the holidays right around the corner, it’s an important time for nonprofit fundraising. In fact, Charity Navigator reported that on average charities receive 41% of their annual contributions from individuals during the last few weeks of the year. So, how can nonprofits optimize their year-end campaigns and raise more money?

Continue reading

4 Ways to Get More E-Newsletter Conversions

email-newsletter-icon

Email marketing is a powerful tool for increasing engagement and conversions. It gives you the opportunity to reach current and potential customers wherever they are—whether standing in line at the grocery store with their smartphone out or browsing personal email during their lunch break. Plus, subscribers have already expressed an interest in receiving your marketing messages, so you have a captive audience.

Continue reading

How TV’s Top Horror Dramas Use Social Media to Engage Fans

horror-showsImage Source: ComingSoon.net, movienewz.com, Terrortrove.com

Even if you don’t watch The Walking Dead, American Horror Story or Scream Queens, you’ve probably seen comments or reactions in your social media feed at some point. The Walking Dead has a very active group of followers online (3.8 million Twitter followers) who respond to the show across numerous social sites. They are encouraged to react to what’s happening in the series. In fact, their followers are so passionate that they helped spawn the popular talk-show follow up, Talking Dead, where they, you guessed it, talk about The Walking Dead. Fans of the show can engage by using hashtags and commenting during a live episode.

Continue reading

AddThis Welcomes New VP of Sales, Daniel Harrison

daniel-harrison

I’m excited to welcome Daniel Harrison to the AddThis team. In his role as VP of National Sales, Daniel will be critical in our efforts to build our Audience Segments and Audience Discovery product lines through brand, agency, and trading desk relationships. We’re seeing tremendous success with this business, and will continue to make significant investments to grow our team.

Continue reading