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Social Trends for August

Here are the trends for August. While Digg, Del.icio.us, and Favorites are loosing some traction and Google is more or less idle at the top, Facebook is gaining ground, and very fast. We took an early peek at the data for September, and as we expected the trend for Facebook is continuing. More later. To see more trends, including trends on feed readers and news aggregators, visit the AddThis Trends area.

Social Bormaking Trends

AddThis WordPress Plugin (drop-down version)

Hot! Hot! We’ve got it! We now also have a WordPress Plugin for the new drop-down version of the widget. This Plugin will automatically insert the AddThis widget below each post in your blog (see it below this post). It’s very easy to install, you don’t even need to change anything in your templates. Here are the instructions:
1) Download it on your computer, and unzip it
2) Upload it into your wp-content/plugins directory
3) Log into your WordPress blog, click on the ‘Plugins’ tab, and click ‘Activate’

Like the other plugin, this Plugin also supports Stats. If you want to get bookmarking statistics (e.g. top bookmarked posts over various time periods), open the .php file and set the ‘addthis_username’ variable to, well, your AddThis username.

Edit (2008-12-23):

We updated our plugin. You can download the new and improved version here:
http://wordpress.org/extend/plugins/addthis/

Faster! Faster!

In a continuing effort to improve AddThis, we have decided to move it to a new platform. With new requirements to reliably deliver the widget over 200 times per second (yep, you read that right), this was only a matter of time.

So during the next few days you will start noticing significant improvements in the speed of delivery of the AddThis Widget. The delivery will also be more reliable as the new servers will do load-balancing; if one server becomes overloaded with traffic the others will immediately jump in and take on some of the load. The transition to the new servers will happen completely seamlessly.

New Feature: Top Destination Services

We have just added a new feature to AddThis, it’s a graph in your stats section that will show you where your users bookmark your pages (e.g. Del.icio.us, Digg, Google, etc), or subscribe to your feeds (e.g. Bloglines, Google Reader, etc). Many of you have asked for this feature, so we went ahead and added it. Here is an example of what it looks like.

Top Bookmark Services
Now, to make sure you don’t all jump into your account and check this new feature at the same time and bring our servers down, we are using an invitation-only model. To use the feature you will first need to unlock it (the first time only). The code to unlock the feature is : addthis-stats

So go ahead and unlock that feature. If you like it, feel free to invite your visitors by posting the access code on your website or blog, so they can also benefit from those cool stats.

Related to this feature, we have also added a new section on the AddThis website: AddThis Trends. This section shows the exact same statistics descibed above, but aggregated over all the AddThis accounts. We also included a very interesting graph that shows the popularity evolution for the top bookmarking services month-by-month (see below).

Top Bookmark Services (over time)

Social bookmarking is evolving very fast. The graph shows that Favorites is falling in popularity while social bookmarking services continue to grow. Favorites here means local bookmarking (for any browser). Another interesting thing we are noticing is that the smaller bookmarking services together represent a very large portion of the market. So only including Digg and Del.icio.us badges is no longer enough.

Top Bookmark Services (May)

AddThis Recommended at SES New York

We couldn’t attend Search Engine Strategies in New York last week, but we were very excited to learn that AddThis was mentioned several times during this high-profile 4-day conference. This is very encouraging considering that AddThis has only been online for 6 months at this point.

Here are the two sessions where AddThis was mentioned (from Search Engine Roundtable coverage of SES):

Social Bookmark Strategies session

Link Building Basics session

Special thanks to Lee Odden of TopRank Online Marketing, Debra Mastaler of Alliance-Link, and Detlev Johnson of Position Technologies for recommending us.

AddThis WordPress Plugin

We now also have a WordPress Plugin. This Plugin will automatically insert the AddThis widget below each post in your blog (see it below this post). It’s very easy to install, you don’t even need to change anything in your templates.Here are the instructions:
1) Download it on your computer, and unzip it
2) Upload it into your wp-content/plugins directory
3) Log into your WordPress blog, click on the ‘Plugins’ tab, and click ‘Activate’

And yes, the Plugin also supports Stats. If you want to get bookmarking statistics (e.g. top bookmarked posts over various time periods), open the .php file and set the ‘addthis_username’ variable to, well, your AddThis username.

Edit (2008-12-23):

We updated our plugin. You can download the new and improved version here:
http://wordpress.org/extend/plugins/addthis/

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