Blog

Faster! Faster!

In a continuing effort to improve AddThis, we have decided to move it to a new platform. With new requirements to reliably deliver the widget over 200 times per second (yep, you read that right), this was only a matter of time.

So during the next few days you will start noticing significant improvements in the speed of delivery of the AddThis Widget. The delivery will also be more reliable as the new servers will do load-balancing; if one server becomes overloaded with traffic the others will immediately jump in and take on some of the load. The transition to the new servers will happen completely seamlessly.

New Feature: Top Destination Services

We have just added a new feature to AddThis, it’s a graph in your stats section that will show you where your users bookmark your pages (e.g. Del.icio.us, Digg, Google, etc), or subscribe to your feeds (e.g. Bloglines, Google Reader, etc). Many of you have asked for this feature, so we went ahead and added it. Here is an example of what it looks like.

Top Bookmark Services
Now, to make sure you don’t all jump into your account and check this new feature at the same time and bring our servers down, we are using an invitation-only model. To use the feature you will first need to unlock it (the first time only). The code to unlock the feature is : addthis-stats

So go ahead and unlock that feature. If you like it, feel free to invite your visitors by posting the access code on your website or blog, so they can also benefit from those cool stats.

Related to this feature, we have also added a new section on the AddThis website: AddThis Trends. This section shows the exact same statistics descibed above, but aggregated over all the AddThis accounts. We also included a very interesting graph that shows the popularity evolution for the top bookmarking services month-by-month (see below).

Top Bookmark Services (over time)

Social bookmarking is evolving very fast. The graph shows that Favorites is falling in popularity while social bookmarking services continue to grow. Favorites here means local bookmarking (for any browser). Another interesting thing we are noticing is that the smaller bookmarking services together represent a very large portion of the market. So only including Digg and Del.icio.us badges is no longer enough.

Top Bookmark Services (May)

AddThis Recommended at SES New York

We couldn’t attend Search Engine Strategies in New York last week, but we were very excited to learn that AddThis was mentioned several times during this high-profile 4-day conference. This is very encouraging considering that AddThis has only been online for 6 months at this point.

Here are the two sessions where AddThis was mentioned (from Search Engine Roundtable coverage of SES):

Social Bookmark Strategies session

Link Building Basics session

Special thanks to Lee Odden of TopRank Online Marketing, Debra Mastaler of Alliance-Link, and Detlev Johnson of Position Technologies for recommending us.

AddThis WordPress Plugin

We now also have a WordPress Plugin. This Plugin will automatically insert the AddThis widget below each post in your blog (see it below this post). It’s very easy to install, you don’t even need to change anything in your templates.Here are the instructions:
1) Download it on your computer, and unzip it
2) Upload it into your wp-content/plugins directory
3) Log into your WordPress blog, click on the ‘Plugins’ tab, and click ‘Activate’

And yes, the Plugin also supports Stats. If you want to get bookmarking statistics (e.g. top bookmarked posts over various time periods), open the .php file and set the ‘addthis_username’ variable to, well, your AddThis username.

Edit (2008-12-23):

We updated our plugin. You can download the new and improved version here:
http://wordpress.org/extend/plugins/addthis/

Crunch, Crunch, Crunch!

Finally we found some time to write about it…What a week!

On Monday Michael Arrigton of TechCrunch wrote a great review about AddThis. What an honor to be “Crunched”, it really means a lot to us. We got a lot of visibility and attention from that post. We are still going through our emails. Thanks again, Michael!

But visibility means new load on our servers, so yesterday we added yet another server to guarantee fast and reliable delivery of our widgets. We’ve also done some much needed database tuning, as our number of users has now reached the 1/2 million mark.

Hopefully next week will be a little calmer.

Have a great weekend!

100 Million Buttons Served To-Date – 2 Million / Day

Ooops! We did it again…We just passed the 2 million mark (up 100% from last month).

AddThis is now serving over 2 million buttons each day, which brings us to a total of over 100 million buttons served since we launched back in October at DEMO.

Thank you, to all of you for using our widgets and for sending us constant feedback so we can continue to improve our service.

To mark this event we have decided to release some interesting statistics based on data we have gathered since we launched. The statistics show the relative popularity of the bookmarking services and feed readers we support. Note: ‘Favorites’ here means all bookmarks saved locally (in the browser, and for any type of browser).

Bookmarking Services

Feed Reader Services

The graph for bookmarking services looks as we expected, but we were surprised to see how popular Google Readers has become, especially compared to Bloglines.

We will soon make these kinds of statistics available for web publishers, in their AddThis account, so they can have a better idea of where their content is bookmarked or fed to. Interestingly, these charts will look very different from site to site.

1,000,000 Buttons per Day – We Did It!

Last month we said the number of AddThis buttons served each day would probably reach the 1,000,000 milestone by the end of January. After writing that entry, we looked at each other and said: “Can we really do this? Maybe we should have said February!”.

Well, we are happy to report that our prediction was absolutely on target. As of yesterday, AddThis is serving over 1,000,000 buttons per day. To put it into perspective, that’s about 40,000/hour, 700/minute, or 11/sec. Not bad…except for the bandwidth, ouch!

So moving to new servers was an absolute must if we wanted to continue to provide a reliable service and a fast delivery of the buttons. Maybe this is a good time for removing that BETA sign from our website.

Anyway, we wanted to take this opportunity to thank you all for using the button. Please continue to spread the word.

May the Social Force be with you! :-)

the AddThis team

\n\n