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Transition from a Pop-up to a Lightbox for the More Menu & E-mail

Screenshot of AddThis Lightbox: Destinations

Screenshot of AddThis Lightbox: E-mail

Traditionally, when a user clicks on “more” within the AddThis hover menu, it would cause a window to pop-up with all the other potential destinations that you could share to. Well, we’re moving away from the pop-up “more” menu. For all new implementations of AddThis, it will have a lightbox for the “more” menu. We’ve also implemented this for the e-mail option.  (See screenshots.)

This has some pretty big benefits. It prevents AddThis functionality from getting stopped by pop-up blockers plus it looks a whole lot sexier.

We’d love to hear your feedback on this change. Drop me an e-mail – justin@addthis.com

92nd Street Y Makes Their Events Shareable with AddThis

Screenshot of 92nd Street Y with AddThis

92nd Street Y in New York City, NY is a “world-renowned community and cultural center, an organization of exhilarating vitality and remarkable diversity, a proudly Jewish institution that reaches out to people of every race, ethnicity, religion, age and economic class.”

They hold all kind of events, lectures, concerts, performances, and programs. Participants include speakers like NPR’s Gwen Ifill, Huffington Post’s Arianna Huffington, and Former Treasury Secretary Robert Rubin.

Well, they’ve recently implemented AddThis on all of their event pages. Now, if you find a cool event you want to go to, you can easily share it with all of your friends or bookmark it for later from the AddThis menu.

Share A Recipe Or Review From The Humble Gourmand With AddThis

Screenshot of The Humble Gourmand with AddThis

The up and coming online culinary magazine The Humble Gourmand has recently made their articles, reviews, and recipes shareable by implementing our social bookmarking button AddThis.

According to their website, the Humble Gourmand “is designed to offer straightforward lessons and advice to aspiring cooks, oenophiliacs, and all other eaters and drinkers.”

So… now when you’re reading the site, if you find a recipe that’d be perfect for your next dinner party, or a beer that you want to buy the next time you’re at the grocery store, you can quickly and easily bookmark and share that page right on the Humble Gourmand’s website using AddThis.

Check out The Humble Gourmand and start sharing.

By the way, if you’ve recently implemented AddThis on your site, drop me an e-mail – justin@addthis.com. I’m trying to highlight as many of our users and their implementations as possible.

The AddThis Flash Cookie… We Need Your Feedback

Wow! 2008 has been quite the year. In the last six months alone, a lot of exciting things have happened. In September, AddThis became part of the Clearspring family of sharing products. Since then, we’ve been heads down working to make the tool the best it possibly can be.

As we announced back in October, we’ve started using a Flash cookie (the same one that’s used in Clearspring’s analytics engine) to help give us insight into how we can give you all a better sharing experience, deep publisher analytics, monetization capabilities, and more.

There has been a lot of discussion around this. We’ve been tracking all of the conversations, reading every piece of feedback, and responding as much as possible. We really care about you guys. You guys are the reason why AddThis is the success that it is.

Well, from when we started using the Flash cookie, we’ve learned a lot. In this post, we wanted to tell you a bit more about the roadmap for AddThis and what the Flash cookie is allowing us to do.

First and foremost, our goal is to provide you with a tool that’s going to help your content get the most sharing possible and then provide you the data so you can learn about how your content is getting shared.

With the cookie, we’re going to be able to provide you with data about the number of unique visitors that you’re getting. For this, the Flash cookie allows us to give you guys the highest level of precision. This report is coming soon.

It will also allow us to have “smart” personalization within the AddThis hover menu. Having integrated with over 40 different social destinations, the current default AddThis hover menu consists of the services that our stats say that your users share the most with. But what if your users mainly share to Twitter? They’ll have to go to the pop-up menu, which is harder to use because it’s a pretty big list.

Our smart personalization will help us learn which services your users like to use the most and bubble those up to the hover menu. This makes it more likely that your users will share because the social destinations they use most will be front and center for them to use.

So what do you guys think?

If you have questions/concerns/feedback about this cookie, we want to hear from you…post a comment or send me an e-mail – justin@addthis.com

Update: As of 3/11/2010, we no longer use a Flash cookie for tracking–personalization is not affected.

How I Installed AddThis in MediaWiki

As part of a side project, I’ve been playing around with the ever-popular wiki software MediaWiki. It’s the software that’s used to power Wikipedia.

After I got MediaWiki installed, I wanted to figure out how to install AddThis on all of my pages so they’d be shareable. Here’s how I did it…

Obviously, first I created an AddThis account. From there, I clicked on the “Get Your Button Code” button in the upper right-hand part of the page. I created a sharing/bookmarking button for a website and got my AddThis button code.

Next, I found the appropriate file for my MediaWiki skin. If you’re still using the default skin, it’d be skins > MonoBook.php. Open the file in your favorite coding application.

The file will show all the PHP that marks the beginnings of the HTML page.

I wanted to put the AddThis button right after the page’s title. If you’d like to do that, find this code <h1 class=”firstHeading”… After that line, paste the AddThis button code.

Finally, I published that file and I was set to go.

Let me know if you find these instructions useful. Drop me an e-mail – justin@addthis.com

AddThis WordPress Plugin Redux

As a holiday present from us to you, we’ve finally updated our WordPress plugin. It’s way more customizable, and integrated with the WordPress dashboard so you don’t have to know anything about PHP to make changes.

Download it here:
http://wordpress.org/extend/plugins/addthis/

As always, we appreciate your feedback! Many of the features of this new plugin came straight out of forum discussions.

Enjoy!

Check Out The New AddThis Video Tour

We’re really excited about AddThis and how easily it can make your content shareable. We’ve been brainstorming ways that we could share our excitement and the value proposition with you.

Our genius creative director recently put the finishing touches on an AddThis Video Tour, kind of a 60 second commercial, and I wanted to share it with you guys.

As always, if you ever any questions, thoughts, feedback, or you just wanna say hi, e-mail me – justin@addthis.com. We ALWAYS love meeting our users.

Vote for Clearspring & AddThis in the Mashable’s Open Web Awards

Note: This has been cross-posted on the Clearspring blog.

Friends, I have some great news. With your help, we’ve been nominated for three categories of Mashable’s Open Web Awards. Clearspring has been nominated for best in Embeddable Widgets. AddThis has been nominated for best in Blog Plugins and and Social Bookmarking.

All I can say is THANK YOU!. Your nominations & votes mean so much to us. We wouldn’t be where we are today without you. It’s all of your time, thoughts, and feedback, which have helped to make our tools best-in-class. We’re absolutely a team in this process.

Well, we need your help again. We’re on to Round 1 of voting for the Open Web Awards. Mashable has created these handy dandy widgets to help with the voting process. (See the links below) We’ve taken their widgets and wrapped them with our widget platform Launchpad so that you can place them and share them all over the Web.

Until midnight on November 30th, you can vote once for Clearspring and AddThis every 24 hours in the categories we’re in.

Thanks again for all your help with this. Here are the widgets:

AddThis Update: Web Site Redesign and New Forum, Analytics, Optimization, and Localization

Friends, first let me introduce myself. My name is Justin Thorp. I’m the Community Manager at Clearspring Technologies, the parent company of AddThis. Going forward, I will be working with Dom to help let you know about all the exciting developments planned for the AddThis sharing platform.

We’ve been heads down on adding and improving AddThis features. We want you to have the best tool possible for sharing your bookmarks and favorite Web pages.

Today, we’re pleased to announce a bunch of new features. Here’s a rundown:

Web Site Redesign & New Forum

First off, we’ve had our design and user-experience brain trust give the Web site a fresh coat of paint.  We hope that you like the new design. We want to make it as easy and enjoyable as possible for you to be able to grab/customize the AddThis button and view your stats.

When you go to view your reports, you’ll see that we’ve redesigned them too. We’ve put in all-new charts, which look hot and animate in a fun way, besides being way faster to generate than our old charts.  We’ve also added a forum. This is to better serve you and help you find answers to your problems. Hopefully this will also be a center of community and innovation around sharing, using the AddThis platform.

Analytics

We’ve integrated Clearspring’s analytics platform into AddThis. This means our analytics are going to be much faster and more reliable. Going forward, we’ll be able to collect more data and thus generate more reports that will show you how your content is getting shared across the Web.

Optimization

Our engineers have been working hard to optimize the AddThis sharing button. We want the button and menu to load as fast as possible. When your Web site or blog is getting viewed by a lot of people, every millisecond counts.  The button code is now just 3K at load time and only 17K once the user hovers and interacts with the menu. This continues to put us far ahead of the competition in regards to giving you the features you want, using the least amount code possible.

Localization

AddThis has also become a bit more worldly. We’ve recently added support for the following languages: Chinese, Danish, Dutch, Finnish, French, German, Hebrew, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, and Taiwanese.

The Future & Feedback

Again, we are focused on making sure that AddThis has the best features possible. In order to do this, we’re depending on your feedback. Please join us in the forums to discuss the future! You can also reach me personally at justin@clearspring.com.