Over 20 Billion Buttons Served in April

button served It’s already been 18 months since we launched, an eternity in Internet time, and AddThis is continuing to grow very fast. Here is a graph we wanted to share with you. It gives a good idea of how fast our button is spreading. The graph shows how many times the button has been served each month since we started in October 2006 – over 20 Billion times in April alone (that’s 7,500 per second).

We have recently done a lot of under-the-hood work, to keep up with this fast growth. Stay tuned, we are also working on a lot of cool new features, including more analytics, more customization.

Temporary Server Issues

We are experiencing issues with some of our servers. We are aware of the problem and working on it. This is not affecting the availability of our widget. It is only affecting our website and the bookmarking and sharing functions. We apologize for the inconvenience. We will update this post as soon as the issues are resolved.

Update: Problem solved. Both the website and the bookmarking/sharing functions are working again. Luckily, the downtime was short and the effects minimal. Thank you for your patience.

– The AddThis team

New Features – More Customization of the Button

Well, it’s 2008. Hope you all got a chance to try the new features we added last month to your analytics interface. We already received some great feedback.

We’ve been busy preparing to move to our new platform. This new platform will enable AddThis to scale more easily and provide additional powerful capabilities to the service. We have now reached the milestone of 100 Million buttons served per day, so it was time to move again. The move will happen next week, the transition will be completely transparent.

We have also been busy coding new features for the button (widget). Many of you have asked us for more ways to customize the button, as well as for an email function. We listened…so here are the latest enhancements. Thank for your continuous feedback!

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Button customization – You now have full control over the customization of the the button image, text, and style. We essentially moved the button image and link outside of the javascript, so you can now change the image, text, or style of the button as much as you want, and very easily.

Service options customization – You can now customize the list of service options that appear in the dropdown (e.g., Digg, Facebook, etc). You can even remove the “More” choice completely, if you only want to provide access to the most popular services.

Dropdown positioning – We also added the ability to re-position the dropdown vertically or horizontally, if needed.

Email a Friend – We have added a new service option: Email. So when selecting your options for the dropdown, you can now include the keyword ’email’. When the user clicks on ‘Email’, the dropdown will transform itself into a tiny form to send an email notification to a friend.

>> Here is the documentation for the new features <<

Happy Customizing!

New Features – New Faces – Happy Holidays

Only a few more days and it’s already 2008. How time flies! We hope you are all enjoying the holiday season. Here is a brief message with the latest news about AddThis.

More Analytics. To help you start off the new year, we have upgraded our stats interface to give you more analytics about how your content is bookmarked and shared by your visitors. Here are the new features:

– bookmarking/sharing trends over time (day, week, month, year)
– enhanced ‘Top Bookmarks’ report
– audience breakdown by country
– export to various formats (e.g. CSV, Tab, Excel)

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To try it, just go to your account ! By the way, we will be adding even more analytics soon. So be sure to add our widget now on all your pages, so that the tracking can already begin. Also, be sure to tell your friends about AddThis.

Our Team. Our team is expanding as well. We are excited to announce that Brian Jones has joined AddThis. Brian is a sys/admin/infrastructure guru; he founded, created Python Magazine, helped found php|architect magazine, and is the co-author of Linux Server Hacks 2 for O’Reilly publishing. Brian is already working hard setting up tomorrow’s infrastructure for AddThis, making sure AddThis can continue to deliver its great service reliably as it continues to grow.

We are hiring. We are currently looking for a front-end guru. If you live and breath AJAX, Javascript, and PHP, and are obsessed with creating the best possible tools for users, then we want to hear from you. We offer very good salaries and great benefits, and even the possibility to work from home.

AddThis Trends. As most of you know by now, each month we publish a report of the top most active bookmarking/sharing and feed reader services. Below is the report for the top bookmarking/sharing services for November. You can find more reports here.

Top Bookmarking / Sharing Services – November

Don’t have our widget yet? If you don’t have an AddThis widget on your website or blog, click here and get it now. It will really help your visitors share and remember your pages, and help you gain visibility in the search engines by the same token.

Happy holidays and best wishes for 2008!

Facebook Climbing to 3rd Spot

The October data are in!

Facebook is continuing its amazing climb, taking the 3rd spot away from Favorites are back, stealing the first position from Google Bookmarks. Again, Favorites here means “browser bookmarking”, for any browser. On the Feed Reader front things are much more quiet. There was almost no changes between September and October.

Top Bookmarking/Sharing – October 2007

Top Feed Readers – October 2007

Social Trends for September

Here are the trends for September. The first graph shows the evolution of the ranking for the top 10 social bookmarking services. We can clearly see the sudden rise of Facebook to the 4th position in September. Another interesting path is the one traced by Live, who was initially in the 6th position, was pushed down to the 8th position by Reddit and StumbleUpon in April, and then went back up all the way to the 4th position in July pushing down Digg and MyWeb.

As expect, September’s mover is Facebook, going from 5% in August to 7.1% in September. Delicious however lost a little bit of traction. Favorites (browser bookmarking) have also increased, but this is mostly due to the fact that Favorites are now also included in the drop-down widget.

Google Reader continues to grow and lead the feed reader market (up 1.4%) while MyYahoo and Bloglines are standing still. The mover for September is Live, which moved up 2%.

To see more trends, click here.

Top Social Bookmarking/Sharing – Ranking Over Time

Top Social Bookmarking/Sharing – September 2007

Top Feed Readers – September 2007

Social Trends for August

Here are the trends for August. While Digg,, and Favorites are loosing some traction and Google is more or less idle at the top, Facebook is gaining ground, and very fast. We took an early peek at the data for September, and as we expected the trend for Facebook is continuing. More later. To see more trends, including trends on feed readers and news aggregators, visit the AddThis Trends area.

Social Bormaking Trends

AddThis WordPress Plugin (drop-down version)

Hot! Hot! We’ve got it! We now also have a WordPress Plugin for the new drop-down version of the widget. This Plugin will automatically insert the AddThis widget below each post in your blog (see it below this post). It’s very easy to install, you don’t even need to change anything in your templates. Here are the instructions:
1) Download it on your computer, and unzip it
2) Upload it into your wp-content/plugins directory
3) Log into your WordPress blog, click on the ‘Plugins’ tab, and click ‘Activate’

Like the other plugin, this Plugin also supports Stats. If you want to get bookmarking statistics (e.g. top bookmarked posts over various time periods), open the .php file and set the ‘addthis_username’ variable to, well, your AddThis username.

Edit (2008-12-23):

We updated our plugin. You can download the new and improved version here: