AddThis Blog

E-commerce UX Design with CustomInk and ThinkGeek

For Wednesday night’s NoVA UX meetup I moderated a panel discussion about how two local retailers — CustomInk and ThinkGeek — approach user experience design in an e-commerce setting.

April NoVA UX E-commerce Panel

Both companies use comprehensive testing strategies, and multiple analytics tools like Google Analytics, Omniture, and Adobe’s Test and Target, to optimize conversions and revenue. Continue →

Washington DC Welcomes the Space Shuttle

Yesterday morning the space shuttle Discovery made it’s final landing at Dulles Airport in Virginia, just down the road from the AddThis offices. The area welcomed Discovery with great enthusiasm, posting live photos of the shuttle on the back of a 747 all over Facebook, Twitter and other social networks.

We took a look at our data and it was clear that a lot of activity was happening. Check out this map:

 

It is clear by the high intensity of interest in the Virginia and surrounding DC area that the in-person images of the shuttle arriving at its final destination evoked a lot of excitement!

 

Credit: Tom Oettinger