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Tag: addthis

8 Tips on Getting the Most Out of AddThis

You’re ready to make your site social this year, and you just created your AddThis account. (YAY!) But now you’re trying to figure out where to put those share buttons and which buttons to add. There’s so much to choose from, and you don’t have time to figure it all out. We want to help. Here are 8 tips that’ll help you get the most out of your AddThis tools.

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A World Without Search Data and What it Means for AddThis

Two years ago, Google started encrypting searches for signed-in users, and many speculated at the time that Google would eventually encrypt 100% of searches even for those not signed-in. That prediction came true as Google announced it would encrypt all keyword searches for all users starting this week.

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Using AddThis Smart Layers

Yesterday AddThis CEO Ramsey McGrory introduced Smart Layers, an easier way to get more traffic and followers with one piece of code. In this post I’ll go into a little more detail about how to get Smart Layers, what to need to do if you already use AddThis tools (hint: nothing!) and some simple ways to customize Smart Layers for your site or blog.

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E-commerce UX Design with CustomInk and ThinkGeek

For Wednesday night’s NoVA UX meetup I moderated a panel discussion about how two local retailers — CustomInk and ThinkGeek — approach user experience design in an e-commerce setting.

April NoVA UX E-commerce Panel

Both companies use comprehensive testing strategies, and multiple analytics tools like Google Analytics, Omniture, and Adobe’s Test and Target, to optimize conversions and revenue. Continue reading

Washington DC Welcomes the Space Shuttle

Yesterday morning the space shuttle Discovery made it’s final landing at Dulles Airport in Virginia, just down the road from the AddThis offices. The area welcomed Discovery with great enthusiasm, posting live photos of the shuttle on the back of a 747 all over Facebook, Twitter and other social networks.

We took a look at our data and it was clear that a lot of activity was happening. Check out this map:

 

It is clear by the high intensity of interest in the Virginia and surrounding DC area that the in-person images of the shuttle arriving at its final destination evoked a lot of excitement!

 

Credit: Tom Oettinger