After you’ve set up your social media strategy to align with your business goals, and pulled together either paid or free social monitoring services, you’ve got one more habit to get into: tracking. From one fellow community manager to another, you know how important it is to know how one tweet performed versus another, or if one blog post rocked on one social network over another. This can only happen by having the right tracking in place. Continue reading →
As we continue to make moves towards a more awesome experience for our users, we’re excited to roll out the new and improved reporting dashboard which is 100% mobile-friendly! Find out how your site’s performing, make changes to your tools, and manage your account while you’re on-the-go. Continue reading →
When you see a spike or dip in your AddThis analytics, you might ask yourself: what just happened? When did this happen and how does it compare to previous days around the same time? These are important questions to shape a content strategy that works. And we’re happy to say, we just added a new feature in your Pro analytics that’ll give you a better view of what’s happening on your site: the 72 hour view in analytics.Continue reading →
In the tough online game of acquiring more visitors, keeping them on the page, and having them spread the word to their friends (i.e. through social sharing), publishers today––that is, site owners, designers, and content producers––need to look beyond pageviews, and create stories that people want to read and feel a desire to share with their friends. If you’re a publisher, you can sympathize with this.
Over the years, we’ve built different mechanisms to increasingly improve the way your analytics are collected and delivered to you. When you sign in to your AddThis Analytics, the information displayed to you at first is generated by queries, processed in the most minimal way so that you’re not sitting there long, waiting for the page to load.
It’s worked wonderfully, but we still want to make it better. So in late June (date TBD soon), you’ll see a change in your Analytics. Here are the details you need to know.
We recently introduced Fan and Follow buttons for your brand’s social media presence. Now it’s easy to track these buttons in your AddThis analtyics reports. These new reports show you how your followers break down across networks, and which content is generating these followers for you.
The Summary and Service reports show you a side-by-side comparison of your followers on different Services. In the Content Trends report, you will notice a new column in the Top Content table titled Follows. This number shows you how many fans or follows you garnered from that specific URL.
This is another addition to our suite of tools that allow you, as a publisher and website owner, to know exactly what content is driving not only social activity via shares, but actual followers of your brand. These types of social users are especially powerful as they care enough about your product that they want to receive updates and interact on a deeper level than just a one time share.
To start tracking your pages that are acquiring you the most followers, hop on over to our Follow Tools area and grab your buttons. We provide integration for multiple networks including Facebook, Twitter, YouTube and more.
Do you find this type of data valuable? What other kind of information are you looking for from your analytics consoles? We’d love to hear from you!
Which pages are trending, right now? Which searches are bringing traffic to your site, and what words are visitors copying in order to search or email friends? What interests your visitors, and what are they saying about your website or blog? Find out the answers to these questions using your newly expanded AddThis Analytics Live View.
What’s Live View?
The AddThis Analytics Live View provides a look at what’s happening right now, across your site or for a specific page, including:
A map showing where people are interacting with your pages
A list of your top content, right now, based on shares and traffic back to your site
Your viewers’ interests, and what they’re saying about your content on Twitter
The Live View also introduces new types of information to help you understand how your audience is interacting with your site:
Searches: How many searches are bringing traffic to your site? What are your visitors looking for? Live View displays a list of top search keywords and phrases.
Text copy tracking: While searches indicate what brought users to your site, text that visitors copy can help you understand what they found interesting, and whether these keywords align with your search meta-data to help maximize SEO. Learn more…
Zoom Into a Page
Interested in a particular page that’s trending? Zoom in for a closer look by clicking on it’s title, and discover how your visitors are interacting with that page, what searches brought them there, and what your audience is saying about that page on Twitter.
What do you think?
We’d love to hear what you think about the new AddThis Analytics Live View. Drop us a line in our forum with your feedback, and if you have any questions or need technical support, please visit our new Support Center.
[Ed: 12/26/2012 Please note that since this blog post was written we’ve removed this feature until it can be updated to work with our latest tools and plugins.]
If it’s been a while since you got your AddThis code, you may not be enjoying all the benefits AddThis analytics have to offer. We’ve introduced a new Code Checkup feature for registered publishers that can examine your site’s AddThis code and determine whether it is up-to-date, and has the most recent features enabled.
Using Code Checkup
To checkup your own site, sign in to AddThis.com. When you start in Analytics, you’ll see a new link called Code Checkup next to your domain:
When you select that link, we’ll examine the code on your index page and make sure you’re all set to go with the latest AddThis analytics features like measuring traffic back to your site from social destinations, and tracking when your visitors copy your URLs into emails and IM conversations:
If you didn’t register when you got AddThis for your site, why not create an account and grab the latest code so you can take advantage of features like Code Checkup and industrial-strength analytics with live reporting and audience analysis? It only takes a moment, and we’ve added the latest sharing tools like Twitter Follow and Google +1.
AddThis is making it easy to add sharing and analytics to your Apple iOS application, mobile website, and – soon – your Android App . All of the great features and deep analytics we offer you today for browser-based web pages, we now give you for your native mobile applications and mobile web pages.
Our iOS SDK makes incorporating sharing into your application a snap. In a few simple steps you will be able to enable, customize, and track social sharing in your application. We give you access to hundreds of sharing services just as we do for the web, so if you want to give your users the option to share to Stumbleupon, Reddit and of course Facebook and Twitter, the SDK will make it very easy.
Want to update your mobile website to support sharing? If you are using AddThis today, you don’t have to do a thing. We have optimized AddThis so it displays properly and responds properly to touch inputs in mobile browsers on iOS and Android. If you don’t have sharing on your mobile site, no problem – get the code here – it works everywhere.
For developers interested in putting AddThis into their native Android applications, we are working quickly to provide an awesome solution in the near future. If you are interested in beta testing our Android SDK, sign up at http://www.addthis.com/mobile.
I’m excited to announce two new ways to put your sharing data to work for you.
First up, our new Content Feeds let you access RSS and JSON feeds of your trending, most shared and most clicked content. Integrate these feeds into your web pages to surface your top content to users, keeping them engaged and keeping them on your site. Once enabled, these feeds can be publicly accessed with no rate limits, making them a great complement to our Analytics API. The options will let you customize your feed for a particular time period or domain, or get service-specific content like “most shared to Facebook”.
Second, we’ve expanded our Analytics API to serve up audience data on your sharers, clickers and influencers and insights into their interests like Travel, Sports and Finance. These new metrics help you answer interesting questions like “what are my influencers interest in” and “which sharing service is sending the most clickers back to my site”. You can also access data on which search terms and referring domains generated the most shares on your site. This update brings the Analytics API up to speed with the audience insights reports we released in December.
We hope you enjoy these new analytics features, we have more on the way. If you come up with some cool use cases, drop us a note in the comments.