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Tag: Audience Engagement

How Virginia Tech Increased Website Conversions By 40%

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Virginia Tech, like most institutions for higher education, relies on alumni communications to keep alumni informed about campus news and support annual fundraising efforts. Without up-to-date contact information, however, the university is challenged to reach its annual goals. This is why Juliet Crichton, Digital Editor and Webmaster for Virginia Tech University Relations’ Marketing and Publications, has been focused on figuring out how to encourage alumni to update their Alumni Association profiles.

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Athletic Consumers Cut Coupons, Use Apple Devices, and Share to Facebook

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With temperatures warming up and summer right around the corner, it’s time for little league games, pick up soccer matches, and getting in shape for upcoming vacations. But before we jump into these activities, we need the proper athletic equipment, shoes, and clothes. Right? We decided to see who the sports retail advocates are at this time of year, and how we can find them online. Continue reading

To Reach Millennial Shoppers, Go on Facebook and Write About Baseball

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Millennials grew up on the Internet, are use social networks to post their interests and opinions, as well as spreading and ingesting information. Because of their high engagement rates with online content, we can paint a picture about the brands millennials like, where they engage with them, and the content that makes them engage. Continue reading