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Tag: content marketing

Ace Your Back to School Content this Year

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After a summer of vacations, camps, and relaxation, back-to-school season is upon us. Even ten years ago, back-to-school shopping meant browsing newspaper flyers for the best deals on dorm necessities, clothing, and school supplies.  While total back-to-school spending is expected to reach $74.9 billion this year, purchasers are no longer waiting for Sunday’s newspaper to find the best deals for tackling that back-to-school list. Continue reading

What Game of Thrones Teaches Us About Content Marketing

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Photo by Titancon

As Game of Thrones’ fourth season came to an end, we bid a fond farewell to another group of key characters in Westeros, Essos, and beyond the Wall. And while we all thoroughly enjoyed every battle, trial by combat, and betrayal of loved ones, we still have yet to learn from our standing fellow characters that can teach us a thing or two about content marketing. (Warning: spoilers ahead!) Continue reading

When’s the Best Day and Time to Post on Social Media?

It’s the age-old social media and content marketing question: when’s the best time to post on social media?

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