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Tag: Costumes

Blog About Costumes for Higher Engagement on Halloween

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The Halloween decorations in our office are one indication that the holiday is just around the corner, and the 450% increase in engagement with Halloween content since October 1 proves that the digital space is also in the Halloween spirit. With that increase in engagement, we found that users can’t resist sharing costumes, and Pinterest and Print are popular services for sharing content. Check out what else we’re seeing! Continue reading

Halloween Proves Contests Can Increase Brand Awareness

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Halloween kicks off the Fall holiday season, and social media is already buzzing with costume trends, recipe ideas, and pumpkin carving tips. Americans are expected to spend nearly $3 billion in costumes, and over $300 million on pet costumes! We saw Petco take advantage of this trend last year, showing us that audiences love contests! Using Petco as an example, here are reasons why you should consider running a contest to engage your audience. Continue reading

6 Lessons We Learned from Halloween Data Trends [INFOGRAPHIC]

While the annual celebration of Halloween is known for its costume parties, trick-or-treating, and haunted houses, social trends for the holiday change year to year. Using data from the AddThis network, we found what people are most interested in this Halloween, and exactly how you can use that data to drive engagement for your brand.

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