Tag: data

What Our Data Taught Us About Cricket World Cup Fans


Cricket flies under the radar in some countries, particularly in the Western Hemisphere, but it’s making national news throughout the mid-East, Asia, and the Pacific. Over the past few weeks, 14 of the best cricket teams in the world have gone head-to-head in the 2015 Cricket World Cup. What can we learn about cricket fans and how they share information with each other? What else drives cricket fans?

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Let Data Be Your Guide. Don’t Take Actions Based on Assumptions.

smartphone-displaying-dataAt AddThis, quality data analysis is an integral part of our business and one of the key drivers to our success. When analyzing data we’ve found that making an assumption first and then testing against it is critical to driving accurate results. This blog post, which was intended to be all about winter weather and has since changed entirely, is the perfect example.

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And the Oscar Goes to…?


Predicting who will take home an Oscar this Sunday night at the 87th Annual Academy Awards is almost more fun than actually watching the ceremony. And based on social activity across the web, it’s clear that viewers have a lot of opinions on the matter. We analyzed social engagement and content data and discovered some interesting insights. Take a look! Continue reading

Valentine’s Day 2015 by the Numbers

Valentine's Day 2015 Data

Valentine’s Day is coming up fast – like in 2 days fast. That means the Internet is all abuzz with Valentine’s offers, conversations around what to get, and even singles websites offering to play Cupid and find you the love of your life. We ran some data to find out how shopping in traditional Valentine’s categories varies from state to state, what the popular gifts are this year, and whether diamonds truly are a girl’s best friend. Continue reading

Making Your Site Smarter By Looking Beyond Pageviews

In the tough online game of acquiring more visitors, keeping them on the page, and having them spread the word to their friends (i.e. through social sharing), publishers today––that is, site owners, designers, and content producers––need to look beyond pageviews, and create stories that people want to read and feel a desire to share with their friends. If you’re a publisher, you can sympathize with this.


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Streamline Your Site With Personalization

Web sites want to maximize engagement, but it’s hard to guess what each visitor will want to read or buy.  Pixels are cheap, so many sites approach this question by adding widget after widget, hoping that a user will find one they want to click on. This is the shotgun approach to boosting engagement. The problem with it is that user attention is expensive, and each additional widget distracts them from your content, products and ads.

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We’ve Got a Mother’s Day-Load of Data!

It’s May and you know what that means … it’s the month of moms! Mother’s Day 2012 falls this year on Sunday the 13th.

Have you gotten the most important lady in your life a gift yet? Or are you a typical procrastinator? Maybe you even forgot and this blog post is reminding you! Well, if that’s the case, we’ve got some great (and not-so great) gift ideas, all thanks to the AddThis data. Check it out …

  • First, we have a tag cloud of the top social activity related to Mother’s Day from the first week of May:
(Click all images for larger version)

If we can make a suggestion, maybe don’t get her something that is solely “printable”. (Unless it’s a cute kid’s craft, then you get a pass.)

  • The moms who raised planners (cough::overachievers) who were looking for gifts on May 1st might expect some of the following:

Unfortunately, they still raised some cheapskates with the terms “inexpensive” and “cheap gift ideas”. Or smart penny pinchers! It’s the thought that counts, right?

  • Can you smell the roses already? Moms living in Virginia and Missouri should expect flowers more than the madres living in Oregon based on our geographic map of interest intensity. Maybe the Oregonians will get something more original, like a bouquet of cinnamon buns!


  • Finally, odds are our favorite ladies are getting flowers that were purchased on Monday May 7th. Also, according to the data the flowers will be pink or yellow. Pretty!

In all seriousness, we love moms and we will be celebrating them this weekend. Go out and get her something nice because she deserves it!

The Rise of Pinterest

If you haven’t heard of Pinterest, you might be living under a rock. The image sharing site has catapulted into the limelight, becoming the hotspot for fashionistas, crafters and all inspiration-searching internet folk.

Lucky for you, AddThis supports the Pin It button, which has become a hot commodity for our users. And who can blame them with Mashable recently reporting the service as a top traffic driver, especially for women’s lifestyle sites.

We even took a dive into our own network’s data and things look as you would expect. Up and to the right:


So, don’t be the last one on the bandwagon. Get your AddThis implementation set up with a Pin It button, watch your photos get the inspirational love they deserve and turn that rock you’ve been living under into something like this!