Tag: dealership

Steps to Buying a Car in the Digital Age [Infographic]

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Though car models have changed since the first Model T hit the market, the steps to buying a car is just like it was during the glorious days of Packard’s “Ask the Man Who Owns One.”. The only difference is a car buyer’s experience is enhanced by the wide access to reliable resources—like friends, family, and online reviews—to influence their purchase decision. This nifty infographic spells out what the car buyer is thinking and looking for during the pre- and post-purchase phases of the cycle. Continue reading