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Tag: deliverability

How We Increased Our Email Deliverability from 50% to 99%

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Email is an essential part of how we, at AddThis, communicate value to our community. One of the most difficult challenges we were facing was that over half of our emails were not being delivered to our subscribers. Among many things we did, one of the most important steps we took was cleaning our list—a practice you should consider doing regularly. Continue reading