Blog

Tag: ecommerce

Apple Watch and iPhone 6: How New Tech Will Change Your Content Strategy

apple-event-2014-watch

Starting on September 12th—that’s this Friday—Apple fans will preorder their new gadget, getting it in their hands as early as next week. Revelations from today’s highly anticipated Apple event has fans drooling for the next iPhone and Apple Watch. But you, oh website owner and blogger, have the chance to make a change in your content and business strategy to adapt to this newly forming trend. Here are three things from today’s Apple announcement you should start thinking about. Continue reading

Shopify and Magento can now take advantage of our latest sharing tools

So you have an ecommerce site and you want to take advantage of our latest release and exciting redesign of the AddThis sharing experience? You’re in luck! Our Shopify and Magento plugins have been updated and are ready for download.

All you need to do is head on over either the Shopify or Magento AddThis plugin page to update or download the latest version for your site.

In case you missed the updates, here is a preview of the streamlined menu, also displaying our new end user authentication for easy, one-click sharing. Our tests of the new menu in action have shown an 11% increase in sharing!

New Sharing Menu

We’ve also refreshed our email sharing form, optimizing one of the most important avenues for sharing on an ecommerce site. Check it out:

If you aren’t already leveraging the AddThis platform and insights on your ecommerce site, here are some stats to give you a little nudge:

  • Sharing on Shopify via Twitter is 23% higher than average across our platform
  • Shopify users love their Macs, as sharing via a mac is 4x higher on Shopify than average across our platform
  • Magento users are 46% more likely to share via their iPads
  • Magento users are 57% more likely to share to Facebook than average across our platform

If you have any questions or feedback about our ecommerce plugins, please let us know.