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Tag: email marketing

Introducing Actionable Insights Email Notifications

Recently you might have noticed that not only were you getting email notifications from us informing you of increased sharing, following or engagement on your site, but now we’re giving you suggestions on what to do in order to capitalize on these spikes. We call them actionable insights. You can call them your new best friend.

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3 Ways We Improved Our Email Marketing in 2014

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Email marketing has proven to be one of the most successful channels we’ve had in communicating (and converting) our own users. Anytime there’s useful content published or a new feature released, we let our audience know about it through email. But getting our email strategy to where it is today took a lot of work, and there are three big lessons we learned along the way. Continue reading

How We Increased Our Email Deliverability from 50% to 99%

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Email is an essential part of how we, at AddThis, communicate value to our community. One of the most difficult challenges we were facing was that over half of our emails were not being delivered to our subscribers. Among many things we did, one of the most important steps we took was cleaning our list—a practice you should consider doing regularly. Continue reading