This Sunday night at 9pm ET, Game of Thrones fans (myself included) will be parked in front of their televisions, greeted with the sweet opening theme of “DUN dun dun-dun-DUN-dun…” and taken back to the Land of Westeros for the much anticipated Season 5 premiere.
And with the Internet abuzz on the subject, it presents a great opportunity for marketers and advertisers to reach this highly engaged fan base.
As Game of Thrones’ fourth season came to an end, we bid a fond farewell to another group of key characters in Westeros, Essos, and beyond the Wall. And while we all thoroughly enjoyed every battle, trial by combat, and betrayal of loved ones, we still have yet to learn from our standing fellow characters that can teach us a thing or two about content marketing. (Warning: spoilers ahead!) Continue reading →