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Can Social Buzz Predict Video Game Sales?

video-game-share

The video game industry has thrived even in the midst of a recession. Revenue is over $60 billion a year, and projected to reach $82 billion by 2017. Even so, marketing is critical to make games stand out in a bulging supply. With the growth of social media, how has searching and sharing represented sales for video games? Are there predictors in the strength of a release? Continue reading