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4 Basic Content Strategy Lessons from the Ice Bucket Challenge

time-als-ice-bucket-challenge
Photo by Time.com

This summer’s ice cold viral sensation has been the result of a fundraising campaign from the ALS Association. The “Ice Bucket Challenge” has raised over $90 million from this campaign alone! So there’s no doubt in anyone’s mind that the Ice Bucket Challenge has hit it out of the ballpark in fundraising and brand awareness for the organization previously not known as well. Take heed of this well-orchestrated marketing machine, and make it your own. Here are 4 takeaways. Continue reading