While the annual celebration of Halloween is known for its costume parties, trick-or-treating, and haunted houses, social trends for the holiday change year to year. Using data from the AddThis network, we found what people are most interested in this Halloween, and exactly how you can use that data to drive engagement for your brand.
We’ve been listening to your feedback about how to improve Smart Layers since it launched this summer. At the top of the list of requests from our users was an easier way to install Smart Layers on their Blogger/Joomla/Wordpress sites. And we heard you. I am happy to say we are now providing Smart Layers as a plugin for Blogger, WordPress, and Joomla.
With the growth of mobile browsing, AddThis has continually improved and optimized layouts, sprites and other elements to make sure that our standard suite of tools works well wherever they are used. SmartLayers was designed to be user-friendly and optimized for phone and tablet viewers. In order to make sure we’re providing that experience, we had to do a lot of testing, across a multitude of devices, screen sizes, browsers and operating systems.
As a publisher using the AddThis tools, you’ll need to do your own testing to verify your user’s mobile experience. Learning to do so is something of a daunting task, but we’ll help walk you through some steps to set up, speed up, level up, and ramp up your experience with Android Emulation, to start.
These days mobile and tablet rule the web, and we’re realigning our focus to create retina-ready sharing tools at AddThis. There are several trends happening, but we chose to focus on the following principles for Smart Layers: flat design, svgs, and the road to responsive, retina-ready tools. Continue →
People spend an increasing portion of their time online, so it’s not surprising that their daily rhythms (i.e. work schedule, commute, etc) are reflected in their online activity.
Our presence on 14 million websites worldwide gives us a unique perspective on this behavior, and the opportunity to use data science to help our publishers understand their users. Here’s an example comparing mobile vs. desktop users by hour over a typical week.
Everywhere you look, people are talking about “mobile.”
Mobile-first design, mobile responsive design, mobile apps, mobile sites, etc.
“Mobile” is clearly a handy buzzword for all of the new devices, but…
What does “mobile” actually mean?
On the go?
A small screen?
A touch screen?
Unfortunately, the term “mobile” is used to describe many different things. Continue →
AddThis is making it easy to add sharing and analytics to your Apple iOS application, mobile website, and – soon – your Android App . All of the great features and deep analytics we offer you today for browser-based web pages, we now give you for your native mobile applications and mobile web pages.
Our iOS SDK makes incorporating sharing into your application a snap. In a few simple steps you will be able to enable, customize, and track social sharing in your application. We give you access to hundreds of sharing services just as we do for the web, so if you want to give your users the option to share to Stumbleupon, Reddit and of course Facebook and Twitter, the SDK will make it very easy.
Want to update your mobile website to support sharing? If you are using AddThis today, you don’t have to do a thing. We have optimized AddThis so it displays properly and responds properly to touch inputs in mobile browsers on iOS and Android. If you don’t have sharing on your mobile site, no problem – get the code here – it works everywhere.
For developers interested in putting AddThis into their native Android applications, we are working quickly to provide an awesome solution in the near future. If you are interested in beta testing our Android SDK, sign up at http://www.addthis.com/mobile.
Today, we’re excited to launch a new project within AddThis Labs: the AddThis Android App. When you download it to your Android phone, it integrates AddThis sharing right into the phone’s native user experience. Simply long press any link on your device, touch “Share page” and AddThis will help you share to any of the ~300 social networks, online tools, and services that we support.
Today, we’re excited to announce a new version of the AddThis sharing menu for the Apple iPad, iPhone, and Google Android. Now, when you’re surfing the Web on one of these mobile devices and find an article you want to share, you’ll find a menu that’s much easier to use on a touch interface. This feature is automatically available to all of our publishers.
Today, I’m really excited to announce the launch of AddThis Labs. Over the last year, AddThis has started a new chapter of its life. It’s evolved from a mere button on a few pages to become the Web’s universal sharing platform, seen by over 600 million people every month (hailing from countries all across the world!), on a menagerie of 550,000 Web sites. Given that level of diversity, it only makes sense that we’ve been running some experiments and listening to our users. AddThis Labs is all about opening that process up even further.
Our first Labs project is the AddThis Sharebar. Sharebar is a great example of the flexibility of our APIs; it uses the Sharing Endpoints to create a completely new on-page interface for sharing online content. We’re excited to see how new interfaces like the Sharebar will change how users interact with a page and the 207 services that we’ve integrated into the AddThis platform.
Secondly, we’re launching AddThis iPhone-Optimized Analytics. Using some of our more avatar movie elaborate internal Analytics APIs, we revisualized the data specifically for the iPhone, so you can keep track of how your content is getting shared while you’re on the go. Try it out by typing
addthis.com/iphone into Safari on your iPhone.
If you play with any of the Labs projects, stop by the forum. We’d love to hear your feedback. We see a lot of possibilities in the AddThis platform: these two projects came out of a single hackathon! But while we place a high value on innovation–and there’s crazier stuff to come–but the end goal is improving things for you, our users. We need your comments and ideas to make that happen.
Over the coming months, we’re going to be releasing more of our internal projects and experiments into AddThis Labs. Check back often for more exciting examples of cool and innovative ways that you can harness the power of the AddThis platform.