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Tag: personalization

6 Ways AddThis Content Recommendations Drive Engagement

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Content recommendation widgets are popular because they can help drive traffic and pageviews for websites, and AddThis Pro’s content recommendation tools use specific techniques to get a 50%+ higher clickthrough rate over our free tools. Here are the challenges the tools help any content publisher solve, including increasing engagement and reducing bounce rate, among others.

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Content Recommendation Widgets: How Do They Work?

From Outbrain to Taboola and now AddThis––the great thing about content-based recommendation tools is that you have lots of great options and don’t have to limit your site to just one. Although they all recommend content, they each work differently, and have unique capabilities and algorithms for you to consider.

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Personalization Pitfalls and How to Fix Them

Personalization—applied properly—can turn a regular website visit into a serendipitous experience. Think of how you felt the first time you heard your favorite song. If you have good content, then you probably have pages on your site that will give your visitors that same feeling.

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Taking Control of What’s Next and Recommended Layers [UPDATED]

You’ve probably installed the What’s Next, and Recommended Layers on your site/blog, and you’re thinking to yourself, “Why is that blog post with kittens doing yoga showing up in the layers?!”

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Well, the easy answer is because people love watching kittens doing yoga. The not-so-easy answer is that your visitors are constantly sharing and driving more visitors to that page, which signals that the page is trending and should be recommended to other visitors. Then again, you have lots of other great content that you want to appear in those layers as well. So I’m here to help you take control of your layers.

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