Tag: pinterest

How to Drive Traffic and Reach New Users with Pinterest

drive traffic with pinterest

If you haven’t started using Pinterest to enhance your marketing efforts, you could be missing out on valuable new website traffic. Pinterest is already sending more traffic to retailers in the U.S. than Google Plus, YouTube, and LinkedIn combined. So how can you leverage Pinterest as a channel for users to visit your website?

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What is “Influence” on Pinterest, Anyway?

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Imagine it’s 2010. You’ve just been invited by a friend to a new website where you can gather and organize everything you love from around the Internet. Using an image to represent each object, you’re able to create visually stunning digital cork boards to house your collection.

You might start by picking out some recipes you’ve been meaning to try and add them to a board you call “Quick Meals.” After that, you go straight for fashion and begin categorizing seasons, colors, and occasions. Before you know it, your eye for design has created a beautiful arrangement of designs and styling advice. Continue reading

Fashion Week’s Ruling Instagram (And Should Rule Your Content, Too)

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 Photo by SheKnows.com

Mercedes-Benz Fashion Week kicks off today in NYC, and designers will be showcasing their collections for Spring-Summer 2015 to buyers, retailers, celebrities—and consumers like us. With such a high=powered audience and viewership, you can expect social media to take a leading role in spreading new styles like wildfire before they’re even released in retail. But what this means for you, the website publisher, is that events—like runway shows—are no longer restricted to attendees. Get your pen out. We’re about to rock your content strategy for next week. Continue reading

When’s the Best Day and Time to Post on Social Media?

It’s the age-old social media and content marketing question: when’s the best time to post on social media?

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5 Proven Ways to Boost Sharing on Your Site

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Over the last few months, we’ve been talking to bloggers and crunching the numbers to discover ways to increase sharing for anyone who owns a website. What we found is that there are a few simple things that you can do (now) to increase sharing on your site.

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AddThis Improved Pinterest Experience Shows 20% Increase in Shares

Pinterest has taken the web by storm, and site owners and page developers have been quick to integrate Pinterest sharing features into their site. Today we’re excited to release what we think is the best and easiest way for pages to integrate Pinterest sharing. We’re not just bragging here… let us prove it!

AddThis now lets sites integrate Pinterest sharing with one simple code snippet and no additional configuration requirements. What makes this special? Developers don’t need to worry about specific configuration to specify images for their pages — something that can be challenging with other tools, including Pinterest’s. Include AddThis, and Pinterest will “just work”.

For example, put AddThis onto any page you want to make pinnable, and AddThis will help visitors choose a suitable image to share. If you already have a specific image in mind, you can always specify that as well. Here’s an example:


And the best part? A test before launch showed a 20% growth in shares.

While on the topic of numbers, we’ve made no secret about the popularity of Pinterest on the AddThis network. Some additional stats:

  • People following brands on Pinterest has increased 26% in the last month.
  • Over 50% of sharing on pinterest via mobile comes from iPad.
  • On average sharing via mobile to Pinterest breaks down to 55% iPad, 17% iPhone, 28% Android versus the network at 35% iPhone, 35% iPad and 30% Android
  • Pinterest users are less tech savvy favoring the browsers that ship with their computer versus installing Firefox or Chrome.
  • In May, referral traffic from Pinterest was higher by 30% than Twitter across the AddThis network.
  • In June, sharing to Pinterest has passed Tumblr and Google +1.
  • Sharing to Pinterest is 6% greater than Tumblr and 7% greater than Google +1.
  • Pinterest dominates in English speaking countries (US, UK, CA, AU).  The top most country that shares via Pinterest that is not English speaking is India, followed by Brazil and Germany.

With numbers that like that, it’s crazy not to give your users easy access to sharing to Pinterest – and now with our easy integration, you have no excuse!

As always, please let us know if you have any questions or feedback about any of the AddThis suite of tools!

Sharing to Pinterest Easier Than Ever with New AddThis Optimizations

If there is one thing clear in the current world of social media, it’s that Pinterest is HOT.

On the AddThis network alone sharing to Pinterest has grown 1750% since the beginning of the year. Referral traffic from Pinterest (clicks) has grown 4300%!

With numbers like that, it’s no surprise we’ve also had a very vocal community of publishers and bloggers telling us loud and clear, they want easy sharing to Pinterest and they want it now! So, we are beginning to test a way to share to Pinterest that requires no configuration and gives your visitors a simple way to pin their favorite photos to their Pinboards.

Before, sharing to Pinterest was only available to publishers who configured their sites with the appropriate tags. The configuration was somewhat trickier than we’d prefer our standard, easy-to-grab AddThis button to be – we want to do the work so you don’t have to.

You can add this piece to your AddThis code:

var addthis_config = {
ui_use_image_picker : true
}

If there is an existing addthis_config, you can add this in it:

ui_use_image_picker : true

We’ll be rolling out this awesome new way to share to Pinterest to all users in the near future, but if you can’t wait you can turn on the feature now by changing your addthis_config.  Note that IE will remain as the old version until we release this to everyone.

If you have any feedback or support questions, please drop a note below or visit our help center!