Blog

Tag: retail

Athletic Consumers Cut Coupons, Use Apple Devices, and Share to Facebook

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With temperatures warming up and summer right around the corner, it’s time for little league games, pick up soccer matches, and getting in shape for upcoming vacations. But before we jump into these activities, we need the proper athletic equipment, shoes, and clothes. Right? We decided to see who the sports retail advocates are at this time of year, and how we can find them online. Continue reading

To Reach Millennial Shoppers, Go on Facebook and Write About Baseball

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Millennials grew up on the Internet, are use social networks to post their interests and opinions, as well as spreading and ingesting information. Because of their high engagement rates with online content, we can paint a picture about the brands millennials like, where they engage with them, and the content that makes them engage. Continue reading

E-commerce UX Design with CustomInk and ThinkGeek

For Wednesday night’s NoVA UX meetup I moderated a panel discussion about how two local retailers — CustomInk and ThinkGeek — approach user experience design in an e-commerce setting.

April NoVA UX E-commerce Panel

Both companies use comprehensive testing strategies, and multiple analytics tools like Google Analytics, Omniture, and Adobe’s Test and Target, to optimize conversions and revenue. Continue reading